Time + Money. Two of the most coveted resources we as entrepreneurs posses. When they are limited we need to get creative. Some people call this bootstrapping others… hustling.
You may believe your business success is based on what you do and the difference you make for others. That’s only half true because if nobody knows about you and your brilliance, you can’t make a living doing what you love.
You’ve got to embrace marketing as the driving force of your business – it’s the bridge between your gifts and the clients who need you.
Think of it this way…
Effective marketing is like a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the public, the greater and greater your harvests will be. The important question is what size harvests do you want to see?
Here are 6 surprisingly simple and affordable ways to share your business message in a bigger way…
Each online visibility strategy takes less than 10 minutes. Do one, do them all. The key is to do something EVERY day. No excuses – right!?
1) Use Cinchcast.com to record a 3 to 5 minute tip message and share via social media channels.
2) Forward your Cinchcast.com recording to your VA to be transcribed and posted in print form on your blog and article marketing platforms. Once your content is repurposed in this way it can drive traffic 24/7.
3) Now that you have new content on your blog – use a wordpress plugin like tweetmeme to notify your networks that new content has been posted.
4) Contact your business supporters and ask for their help to share the new content. They could share through social media or post a comment to add to and encourage conversation with your community. {Tip: if you always go out of your way to share their stuff – without being asked – this builds social equity that you can draw upon when your message needs a boost too}
5) Reach out to connect with someone in your network at a deeper level. This could be a follow up to a joint venture call or a new connection that you haven’t connected with by phone yet. Contact them and schedule a time to meet by phone.
Do this at least once a week and by the end of the year you’ll have 50+ new connections who can support your success.
6) Now, while you’re on the phone, gather fascinating facts about this person. Who do you know that would be a logical, relevant connection for this person? Make the connection/introduction today. Tell them what you discovered they share in common and the value that you envision they can bring to each other.
Let’s take this up a notch (or ten) with a bonus take action tip:
- Create a list of three to five additional 10-minute marketing activities that are fun and motivating to you. Ones you actually enjoy doing.
- Schedule implementation time in your calendar as a recurring appointment (or delegate immediately). You’ve got to get these ideas out of your head and working IN your business.
- Next, create another list of three to five marketing activities that you recognize are essential but you don’t really enjoy doing them. Is there a way to automate them? If not, delegate these to your assistant as daily or weekly recurring marketing task.
Get the magic of consistency and repetition working in your favor. You’ll be amazed how this will shift your marketing results quickly. Over time you’ll have dozens and dozens of strategies at play. This is how to grow your business faster without having to work harder.
So ,what’s your fave online marketing action that can be done in 10 minutes or less? Share it in the comments section okay.
Hi Gina,
Love the practical advice and tips that can be implemented right away. I agree with your points and love that you added in to automate or delegate the essential tasks you do not enjoy. This is also true of the areas that you may not excel at.
Thank you!
Lisa
Lisa Fraser´s last [type] ..Leverage Your Time to Work Fewer Hours and Make More Money With Your Business
Hi Gina, what a great list of simple marketing tactics. I agree, consistency and repetition are the keys to make them effective. I like what you said about delegation, because it’s true most of them can be easily and inexpensively delegated. This makes them even more valuable to me.
Christine Marmoy´s last [type] ..It’s time for a check-up! What are you up to?
Hi Gina, I love the simplicity of each of your tips, getting them done in 10 minutes or less. That’s very manageable. Little bits done consistently adds up to bigger results over time. Incidentally, 10 minutes a day (weekdays) over a period of a year is 43.3 hours. Can you believe that’s 43 1/3 hours of marketing you’ve just done by dedicating 10 minutes a day?! And if you delegate … well, you’re just reaching a LOT more people.
Thanks for pointing out how very doable it is Gina.
Miki Strong´s last [type] ..A Woman’s Guide to Getting it All Done – Without Losing Her Sanity!
Thanks for this great information, Gina! I was not aware of Cinchcast and am now exploring this as a method of communicating on social media. I really appreciate how your tips can be implemented in a doable 10 minute chunk of time.
These 6 plus quick marketing tips are terrific Gina!
I love your tip to go out of your way to share other people’s things without being asked. To me this is the law of sowing and reaping in action, and it just feels good to help others! You DO have to give this time though. Some peeps think one or two times will solidify that relationship, but be patient. Over time people will see you are really supporting them!
I also love tips # 5 and 6. They may very well be my favorites. I have met so many wonderful people online who I ended up doing events or projects with. REALLY great people! It is such a privilege and blessing to connect with others all over the world.
Way to NAIL IT on tip #6. I use “contact information” form. This is similar to a client information form, and is a neat little place to write down important things while on the phone with a colleague. You capture great information such as “her daughter is getting married in August” or “she loves her dog. Her dog’s name is Benny”. This gives you sweet little goodies to help make a richer connection later when you follow up.
Your idea to connect two people you know is exceptional… Be the connection maker! How valuable is that?
Great stuff Gina. Love it all!
Margo
Margo DeGange´s last [type] ..Your Tell-All Umbrella: Your Business & Products and Billy-Bob’s Billy Willy!
Hi Gina,
I am reading your blog from Aruba. I love the tips, to be honest I love the fact that you are part of a women in business network. Where I live the number one challenge is the mutual support, I share great content every one else put out in my region, industry etc, to no avail, there is no return, there is no mutual support. I’m actually wondering, how can I even begin to get people sharing and declaring, I get a lot of private messages saying keep up the great job! But I really want to see the support in more vsiible open ways, the way I support them, but it’s not happening. It’s gotten me more protective of my list when it comes to people who want me to share them and inbox me for it.
Do you have any tips on motivating others to share back? Or building thsi kind of community? Or am I tring to change the world here?