Joint ventures (JV’s) are a CATALYST marketing strategy that can propel your business forward quickly – even if you’re starting from scratch!
The #1 reason why entrepreneurs joint venture is to grow their email list but JV’s come jam packed with multiple benefits beyond list building alone.
Consider these reasons why joint ventures must be part of your marketing plans every year…
Rapid + Relevant List Building:
The goal of most joint ventures is LIST BUILDING and if you’ve been an online entrepreneur for any length of time you’ve probably heard someone say… “The money is in the list”. But what does that really mean?
It means, as a woman in business, YOUR LIST is your greatest asset. But not just ANY list. It’s not just about accumulating the biggest list you can. There’s strategy to consider…
Growing your list, keeping people on your list and making money from your list are ESSENTIAL for long-term success. Agreed?
Grow your list size and quality and you grow your PROFIT POTENTIAL and this is one aspect of growing your business that you can influence immediately.
When done correctly – the flood of new subscribers you attract are targeted and relevant to your area of expertise.
What’s so exciting about joint ventures, is there is the potential to have the best of both worlds: quantity because of co-promotion AND quality. And, when it comes to list building this is a winning combination!
The more relevant your list, the easier it is to build RELATIONSHIPS which is the heart of your community. Through relationships comes trust and that is the cornerstone of profitability.
Credibility through association:
No matter what business you’re in, for people to buy from you, they need to believe that you’re a credible business person and that your offerings can help them.
When you partner with other highly respected experts in your field, it boosts your credibility by association. From the outside looking in the assumption is you’re (at very least) at the same level as the other partners involved.
And, as the lead of the joint venture, you boost your fame factor too! “Oh wow! You know [insert name of well known partner]? I’m impressed”
Immediate + Evergreen Income:
If you’ve been in business for a while, chances are you’ve got a healthy stream of income coming in. But what if you don’t? Or what if you’re new to business?
While there are long-term, consistent things you need to be doing regularly to grow your business – showing up and doing the work – day in and day out. Sometimes, you need a surge of income.
Maybe to fund a vacation, register for a business course or to upgrade your lifestyle. And in this case, you don’t want to wait months, or years for a cash injection – you want it pronto.
That’s where a catalyst strategy like joint-ventures comes in.
First what exactly is leverage? I looked it up in BusinessDictionary.com which says that leverage is the ability to influence a system, or an environment, in a way that multiplies the outcome of one’s efforts without a corresponding increase in the consumption of resources.
In other words, getting better results without having to work harder. Um, YEAH!
So what I want you to know is there are multiple ways joint ventures can help to grow your business faster, like…
- borrow other people’s lists, influence, credibility and more.
- create something once that you can continue to leverage over and over and over.
- Elevate your brand with the prestige that comes along with a multi-expert strategy itself.
“When women put their minds together powerful things happen.” ~ Oprah
A joint venture is a catalyst for tremendous growth because of the energy and buzz it creates. When done right, this energy translates into momentum that you can leverage long term.
If you’re high-achieving like me you probably don’t have the patience for slow growth strategies alone. That’s why I focus most of my marketing attention on doing at least two joint ventures each year to make sure my business grows in leaps and bounds rather than inching along.
And now you can impact more people AND… do more and more of what you LOVE to do!
I believe women who have business (girl)friends to play with rise to higher levels of success faster – AND have more fun!
I’ve been published alongside Bob Proctor and Dr. John Demartini from The Secret; shared the virtual stage with legendary Authors like Michael Gerber and Marci Shimoff and recognized as women to follow on Twitter alongside (so much more famous than me) Ricki Lake, Mariel Hemingway, Kathy Ireland and Carol Roth to name a few.
Now these are horns that I can toot on my media page, in my bio, in book proposals and more! Agree? And there’s a lot more I could tell. Not to brag rather to demonstrate the clout business relationships and social equity has brought to me and my career.
The same principles apply for you. When you become visible alongside prominent people your credibility is immediately ramped up and doors open.
So ask yourself: Who are you hanging out with? Are you in good company?
Marketing becomes fun and easier:
Joint Ventures make a strong a case for being in business for yourself but not by yourself.
Entrepreneurship can get lonely – but it doesn’t have to be.
And, truthfully there’s only so much you can do alone. I believe that together we’re better.
A joint venture is an opportunity to experience the valuable connections, collaborations, co-creations and entrepreneurial camaraderie that fuel success and feed the soul.
“Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one.” – Jane Howard
WOW Can you see why I LOVE joint ventures so much??? Which reason excites you the most? I’d love to know. Share in the comments below.
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