Problem (can you relate?): You’re an expert at what you do and you are ready to help as many people as you can to solve their problems. The trouble is, not enough of them know about you and how you can help them.
Solution: You need to increase your visibility. In other words, you need more people to know about you and the service you provide. Then, when they’re ready to make a purchase, you’ll be the one they want to buy from.
Action Plan: One way you can increase your visibility is by writing free content for newsletters. You may wonder why you should write for free. After all, you’re in business to make money and you should be paid for your expertise. But writing articles for newsletters with links to your website can be very effective, free advertising for your business.
Newsletter publishers are always looking for quality content to publish. There are newsletters on almost every topic imaginable. It is very likely that someone is publishing a newsletter on your area of expertise and has subscribers who are interested in what you know. By getting your articles published in these newsletters, you will become more visible to that market. In exchange for your article, the newsletter publisher includes your resource box and a link to your website – free advertising for you.
To get the best results from writing articles, write articles that answer your market’s burning questions and address their greatest struggles. And you don’t have to guess either… ASK your audience. You can send them to a survey (free resource = Survey Monkey), you can ask them on Facebook and Twitter.
You can explain how to do something, or give a list of your top ten tips. In your articles, it’s important to not advertise your business or make the article sound promotional. You want to focus on delivering quality information that will genuinely help your readers.
Example: “What is your most burning question or greatest struggle about how to create success online faster and easier?” Feel free to share YOUR questions in the comments section of this post ;~)
At the end of each article to write, you’ll place your author’s resource box or author’s bio. This is where you promote yourself and tell what your business can do. Describe your expertise and include a link to your website where the reader can go to learn more about you. This is where the free advertising comes in.
In your resource box, be sure to give your reader a good reason to visit your website. You may want to tell them what they’ll find there. Alternatively, you can offer them a free report or e-book for visiting your website. That gives them more incentive to click through. If you’ve impressed them with the quality of information in your article, there is a good chance they will click through to get more information from you.
The best approach to the resource box is to make it seem like it’s part of the article. When you end the article and craft the resource box as “about the author:” people stop reading. Instead, allow the end of your article to flow into an invitation for readers to learn more at your site (usually the flow is to your free opt-in as part of your list attraction strategy).
Now that you have your article and your resource box, you need to distribute it. You can contact newsletter publishers directly, but it’s even simpler to submit your article to article directories. These are places that publish free reprint articles. Publishers come to these directories looking for new content for their newsletters. If you’ve written an interesting, informative article, there’s a good chance they’ll reprint yours. My favorite directory is eZine Articles.
When readers see that you consistently provide good information, they’ll come to see you as an expert. As they see articles written by you published in various newsletters and websites, you will become more familiar to them. Then, when they’re ready to purchase a product or service like the one you provide, they’ll be more likely to think of you first.
Providing valuable in-demand content through information products is one of the quickest and easiest ways to showcase your expertise, grow your list and to start making money as a woman in business online. 
A few weeks ago Kimberly Englot, CEO of The Center for Authentic Self Development invited me to write a chapter for her Dump The Junk and Be Happy ebook.
Creating success online in record time requires more than just great content and savvy marketing… we need to develop and strengthen a success mindset.
As women entrepreneurs, the joy we experience in business and life are intertwined. We don’t operate on a 9 to 5 time line or leave our work at the door. Our “work” – and the satisfaction we get from doing that work – greatly defines who we are… as mother, as entrepreneur, as wife, sister, daughter and friend.
As a success-driven woman in business online, you can choose when you work, who you work for, and what you do. You are also responsible for a lot of tasks you may not be so eager to embrace, such as MARKETING your business.
Now you can be READY TO JV in just 2 short weeks so you can…
Joint ventures (predominantly Virtual Events) is the primary way that I grow my “list”… my community… my peeps… my tribe by leaps and bounds!
If you host virtual events or are thinking about this as a marketing strategy for your business, Virtual Event Boom is a must-attend event that will reveal best-practices and more.
I’ve been busy writing my forthcoming book “Equity-Rich Women Online: Learn to Leverage and Leap Your Way to Wild Success” and I’m SO excited to be able to share my business philosophies in a bigger way that I’m celebrating by sharing this excerpt:
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5 Winning Traits of Successful Women in Business Online.