Women in Business Online: Why Joint Venture Marketing is so Darned Smart

Marketing business salesJoint ventures (predominantly Virtual Events) is the primary way that I grow my “list”… my community… my peeps… my tribe by leaps and bounds!

I’m hosting List Attraction Week right now! It is a multi-speaker virtual event focused on a topic of extreme value to the women in business online that I support and serve.

A virtual event is a joint venture marketing strategy that I highly recommend but, here’s the caveat… it’s not for the weak at heart! There’s a lot of moving parts to a virtual event and I believe the end results are totally worth the effort.

If the idea of hosting your own virtual event interests you or you love the idea of being able to put your own joint venture together (virtual event or not) to grow your list this year the Ready to JV in 4 weeks Tele-Course starts tonight.

Here are my top 8 reasons why Joint Venture Marketing (like hosting a Virtual Event) is so smart:

1) RAPID LIST BUILDING: The co-promotion of the joint venture partners creates massive exposure for everyone involved. Ten high profile joint venture partners with an average list size of 10,000 means that your message/event will be exposed to 100,000 people. That’s good for you and good for your joint venture partners too!

2) RELEVANT LIST BUILDING: When done correctly – the flood of new subscribers you attract through your virtual event are targeted and relevant to your area of expertise. Take List Attraction Week as an example. Serious women in business online want to know how to grow their list, keep people on their list and make money from their list. There is the potential to get the best of both worlds: quantity AND quality. And, when it comes to list building this is a winning combination!

The more relevant your list, the easier it is to build RELATIONSHIPS which is the heart of your community. Through relationships comes trust and that is the cornerstone of profitability.

3) IMMEDIATE REVENUE: A successful joint venture planned correctly can lead to immediate revenue. A percentage of the targeted and relevant subscribers you attract will become paying customers.

4) DIVIDE EFFORT MULTIPLY EFFECT: In my opinion, a virtual event is the ultimate leverage. By partnering with other experts in your area of expertise, the collective energy and effort grows your list, boosts your credibility and stimulates revenue. Now you can impact more people AND… do more and more of what you LOVE to do!

5) CATALYST FOR MOMENTUM: A virtual event is a catalyst for tremendous growth. My business grows by leaps and bounds rather than inching along. I’m also able to leverage the momentum and buzz a virtual event creates. And you can too!

6) CREDIBILITY THROUGH ASSOCIATION: When you partner with other highly respected experts in your field, it boosts your credibility by association. And, as the lead of the joint venture, you boost your fame factor too! “Oh wow! You know [insert name of super cool guru JV partner]? I’m impressed”

7) POWERFUL AND PROFITABLE RELATIONSHIPS: Collaborating and creating joint ventures with other experts boosts your credibility through association. As you add value and increase to their lives, they want to add value and increase to you. These mutually beneficial win-win relationships are priceless.

8 ) MARKETING BECOMES FUN AND EASY! The momentum each joint venture project creates allows me to get the biggest results for my investment of time and money. The key word here again is LEVERAGE. A Joint Venture is SMART marketing on steroids!

Sound good to you?

If you’re serious about getting joint ventures working for you in new and more powerful ways join me for “Ready to JV” it starts tonight at 7:00 pm CT.

See you there!

Want to take it up a notch (or ten) on Twitter? Do what good tweeters do…

Do What Good Tweeters DoI was thrilled to be identified as one of the “Top 20 Responsive Women You Need to Follow on Twitter” – By Holly Reisem Hanna founder of The Work at Home Woman.

It sparked a question from my community of women in business online: “Gina, how can I be viewed as a responsive on Twitter too?”

My answer begins with a question for you:

When you login to Twitter to update your status, are you looking at the mutual benefit OR do you have a more singular “what’s in it for me” focus?

Now, don’t get me wrong. We are all in business to be successful and a BIG part of that is making money. And we all want to capture people’s attention (in a good way). The problem is that when we lead from a “what’s in it for me?” intention it comes across as salesy and one-sided.

Think of any relationship in your life… If it was consistently one-sided how long would it last?

People love to buy but they don’t like to be sold to. At a consumer level you already know this so why then do you keep trying to SELL?

The key to attracting new clients and making money through Twitter without being salesy is to shift your intention.

Be interested in others first rather than trying so hard to be interesting to them.

If you are using Twitter for business, do it in a way that adds value and increase to others rather than a blatant sales pitch – Yes, there IS a difference. It may seem counter-intuitive at first but it really works.

Below are two specific things that I do consistently to be responsive.

I believe that adding value and increase to the lives of others without expecting anything in return is the key to reciprocity. What goes around comes around.

Everyone who follows me receives an automatic direct message (auto-DM). I stopped using this technology for a while when people started to abuse it but I’m using it again very effectively.

I don’t know about you but I get DM spam in my twitter inbox every day. Anything that’s similar to “Hi! Thanks for following. Check out my website here …” or “Hi! It’s great to meet you. Here’s my FREE report” gets deleted immediately.

So how do you get YOUR auto-DM to stand out from the crowd? Remember… you’ve got to shift your intention. The example DM’s above are me-focused and salesy. What can you say that shows genuine interest in others and even gets conversation started?

Here’s mine…

“Hi! Thanks for reaching out! What do you love to tweet about the most? ~ Gina”

And guess what…

People respond. People tell me every day what they love to tweet about most. And just the other day someone added that they normally don’t respond to DM’s at all but mine was self-centered at all and they liked that.

The difference between the spammy salesy DM’s and mine is that it engages conversation and builds rapport and opens a door to what really matters… real relationships with real people.

The second thing I love to do is to connect people that should meet. This one’s easy but the key is to pay attention. Read people’s Twitter bios, take notice of what others tweet about and connect like-minded people. This is a great way to make sure you’ve shifted your intention to being interested in others first.

Twitter is where I meet my best joint venture partners too. It’s really become the hub for a lot of my joint venture marketing strategies. If you’ve been wanting to develop joint venture relationships there’s still time to join me for the Ready to JV 4-week Tele-Course starting March 10th.  Just one successful joint venture can dramatically up-level your business.

So now YOU can do what good tweeters do. Give it a try and keep me posted on what you experience as a result okay. I’ll share more tips on how to be more responsive on Twitter again soon.

Wait! While you’re here, I’d sure love for you to share your thoughts and experiences below okay.

~ Gina xo

How to Activate Your Success GPS and Achieve Your Goals Faster and Easier!

success-road-mapDid you know you already possess a powerful tracking system that will guide you to all the things you really want?

It’s your Reticular Activating System  or RAS for short.

The RAS is an automatic mechanism inside your brain that serves as a filter between your conscious and subconscious mind bringing relevant information to your attention and it plays a vital role in your ability to achieve goals.

It’s like wearing golf ball finder glasses. When golfers lose their golf ball in the underbrush, the technology of these cool glasses eliminates the light from background objects and makes the golf ball itself stand out. The relevant information is the golf ball, the golf ball finder glasses is your RAS.

And it gets way more exciting…

What’s’ really cool about your RAS is that you can deliberately get it working for you by choosing the exact messages you send from your conscious mind. The #1 way to do this is to get crystal clear about your goals – so clear that you can see them, feel them, taste them.

You’ve likely heard dozens of experts tell you how important it is to get clear and focused about your goals. Many of them probably even shared HOW to do it. Now you know WHY clarity is so darned important!

And it gets even better…

Your RAS cannot tell the difference between what is “real” and what is “imagined”. This makes me think of Olympic athletes (see… there’s MY reticular activating system at work right now being this is the last week of the Winter Olympics). Many professional athletes use visualization techniques to practice and perfect their performances before actually doing it. They know how to get their RAS working for them.

So are you ready to get your RAS working for you?

The first step is to gain crystal clarity about what you REALLY want so that you have very specific vision of your goal in your conscious mind. Your RAS will then begin to filter all relevant information and bring that to your attention.

Opportunities and resources will begin to emerge – almost out of thin air. The reality is that your RAS is making you aware of everything that is relevant to achieving your goal.

If you want a jump start at getting clear about what you really want, take a look at the six questions every woman in business online must answer. Once you’re crystal clear about what you really want, the key is to regularly direct your attention to your vision of success and stay mindful of your goals to get your RAS working for you in new and powerful ways.

“Fake it till you make it.” Savvy Advice or Silent Saboteur? Well… That Depends!

looking-in-mirrorAuthenticity advocates and heart-centered entrepreneurs cringe at the sound of this phrase – I know, I consider myself to be both. The idea of faking anything sounds terrible (and inauthentic) but I’ve discovered that the core intention of this advice has a lot of merit. (Are you gonna let one little word distract you from the wisdom?)

As with most good advice, there is a caveat… It’s great advice IF you are in transition to your next best self and you have a very clear vision of what that looks like for YOU.

The pitfall occurs when our definition of success is based on the life or business another person has created. We try to be like them, do like they do to the point where we start to sound like them, our websites morph into a mini-me version of theirs. And on it goes until your original vision is no longer visible. (But we’re modeling success – right? Um, thats a whole other conversation we could have!)

In this case the “fake it till you make it” concept has us wandering down a garden path taking us further away from our original desire to be a more successful version of ourselves. When we finally realize we’ve gone astray, the way back seems daunting and in many cases we feel completely lost.

It’s a very frustrating place to be which takes us back to “fake it till you make it”… How in the world can this be a good thing?

Let’s say that you’re on a mission to make 6-figures this year but up to this point you’ve struggled to break 30K/year. Your current identity is not going to get you to a six-figure year. So, what shifts need to happen in your identity (beliefs, behaviours, choices and actions) so you can experience this leap from 30K to 100K?

Here are a few questions to get you started…

What does success look like to you?
What do you want your life and business to be like?
What beliefs, behaviours, choices and actions (or in-action) must exist for you to be this more successful version of yourself?

Once you have this clearly – and authentically – defined, you can truly leverage the fake it till you make it concept. Now you can move forward taking action, making choices and behaving the way a 6-figure version of YOU would do.

“When you change the way you look at things, the things you look at change” ~ Wayne Dyner

It sounds simple doesn’t it but it requires commitment and persistence.

Here’s some ways you can own this enhanced version of you sooner:

1. Share your goals with people who support you and believe in you (their belief will keep you going through the times when you lack belief in yourself)
2. Hire a coach or mentor to hold you accountable. They will talk you down from the ledge when you’re scared of truly owning this more successful vision of you.

If you are bursting with the desire to truly claim a more successful version of you the first step is to make the decision to do whatever it takes to make it happen. (The next step is to take action.)

You deserve to BE the woman you dream of becoming. How much longer will you push this dream aside?

I have two seats left in my Equity-Rich Women Online Platinum one-to-one coaching program. It’s for success-driven women who are ready to experience a faster speed of success and want to take big leaps in their business this year.

You can read more about it here: http://www.GinaBellinc.com/erw

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P.S. Not sure if you’re ready to make an 8 month commitment but still want to see big results this year? I hear you! This is precisely why enrollment to the Equity-Rich Women Online System and Toolkit Pilot Program so low. There’s even a 2-pay option if you register before March 1st.

If you resonate with the principles I’ve been sharing during the free teleseries and on my blog AND if you’re thinking of creating your own signature system this is one of those proverbial “no-brainers” (I don’t really care much for that expression but I haven’t found a better way to tell it like it is).

You’ll gain access to a 12 week (24 module) product creation experience that includes a one-hour strategy session with me; group Q & A’s; unveiling of the entire ERWO System and more! All for just $297.00 and we start on March 23rd.

Default or Design? 3 Mindset Shifts to Unleash Your Passion-fueled Success

default or designWow! Can you believe it’s almost the end of February? Are you feeling restless? Have some of your New Years Resolutions or grand intentions for your success fallen away?

Let’s get you back on track…

Here are three essential shifts that will motivate you to gain the clarity and focus you need to influence and enjoy a more positive direction in your life and business.

(Note: A willingness to be completely honest with yourself is absolutely critical.)

1. Default to Design!

Are you letting life happen to you? Have you clearly defined your goals and how you’re going to achieve them?

It’s time to wake up! You are in the driver’s seat! You are the Captain of your destiny. You CAN create your life – the way you really want it! The true breakthrough lies here… Realizing that YOU are the key to creating more success and happiness in your life is the very first step.

2. Confusion to Confidence (Develop Your Authentic Vision):

Often new entrepreneurs make the mistake of jumping into business with both feet before putting a lot of thought into what the end destination may be. It’s like going to the airport, hopping on the next available plain, hoping for a tropical destination and ending up in Alaska versus taking the time to schedule the appropriate flight and accommodations related to the tropical vacation you were dreaming of. Hope is not a strategy.

To eliminate confusion ask yourself: What are your dreams? What matters to you? What does success mean to you? What do you really want for your life? What is your why – why did you become an entrepreneur? And dig deep on this one… If there were no barriers to your success and tomorrow you could wake up to the life and business of your dreams, what would that look like?

Be as specific as possible when you answer these questions and remember… the answers must come from YOU not from what success looks like for someone else such as a “celebrity guru”.

3. Become MINDFUL of Success (Develop Success Awareness):

“Nurture your mind with great thoughts for you will never go any higher than you think.” ~ Benjamin Disraeli

When you are mindful and aware it means you are actively attentive, and deliberately keeping something in mind.

Clearly define what success means to you and keep it in front of you. You could do this by creating a vision board or vision story or simply keeping a journal that you reference on a regular basis. The key is to be mindful of your authentic dreams, desires and destinations so that you are always moving towards them.

Become a student of success; read; learn; find a coach or mentor; surround yourself with successful people; listen to audio programs; immerse yourself in the idea of success and you will begin to see success all around you.

As Mahatma Gandhi said… “Be the change you want to see”.

So what do you want your reality to be like? Begin crafting it today through new choices, positive intentions and purposeful action.

And, if you’re really serious about 2010 being the year you astound yourself with big leaps in your business think about what you are willing to do to make that a done deal. The Equity-Rich Women Online coaching programs may be the catalyst you need. They’re devoted to success-driven women who are ready to experience a new level of momentum.

You can read about them here: http://www.ginabellinc.com/erw

My Saturday Morning Success Ritual… What’s Yours?

successful women in business onlineThe house is peaceful on Saturday mornings…

And so, I’ve claimed it as the perfect time to:

1) Catch up on all the tele-classes and blog posts I didn’t get a chance to listen to or read during the week.

2) If the inspiration is there, I submit at least one new article to eZineArticles.com that I also re-purpose through my blog. (Today I managed to submit an article BEFORE I made my coffee – that’s very rare indeed he he)

This part of my week has become a success ritual that I believe makes a big impact in my life and business.

  • It supports my commitment to life-long learning (and love of learning)
  • It is in line with one of my success mantras … KISS “Keep It Strategically Simple”
  • It provides a sense of accomplishment

So what’s one thing that YOU can start to doing consistently every week as a ritual that supports your success?

Or, maybe you’ve already got a success ritual? If so, I’d love to hear about it so please comment below.

~ Gina xo

Equity-Rich Women Online Teleseries Call 3 – The Replay and the Highlights

Closeup portrait of a happy young woman using laptopWow! What an amazing call! The replay for call 3 is ready for you at http://snipurl.com/erw3-replay and the highlights are below…

I’m having SO much fun with my new caricature in the header! What do ya think? It’s so great to have my site fully reflect the fun and humor I love so much.

I forgot to share some exciting news (despite the call notes I had prepared he he) which is that I’m in the process of writing my book. Woohoo! The working title is: “Equity-Rich Women Online: Love, Leverage and Leap Your Way to Wild Success”.

Gosh, I love the sound of that and I can’t wait to get this philosophy, this way to do and be in business, to a much wider audience. Stay tuned for details of how you can get an advanced copy including some really cool bonuses!

Okay, here are some of the nuggets shared on this call:

Equity-Rich Success Formula (pre-requisites to an equity-rich business):

  1. Identify Your DESIRE (what you REALLY want and why)
  2. Gain Authentic CLARITY
  3. Allow Your PASSION (and the passion of others) to Fuel You
  4. Make the DECISION to Make it Happen (no matter what)

The formula doesn’t end here. Join me for call #4 in the series as we continue our thought-provoking conversation.

I also shared another of my fave success mantras (which is really an awesome quote I found and fell in love with!)

“Marketing is the tax we pay for ordinary” ~ author unknown

I challenged listeners to ask themselves this: “Am I willing to take Extraordinary Measures? And, if so… what could that look like for me?” (Like I said, I can’t help but get you thinking DEEPER!)

Oh and here are the three resources I referenced on the call:

  • SuccessMagazine.com
  • The Productivity Epiphany book by Vincent Harris TheProductivityEpiphany.com
  • The Encore Effect: How to Achieve Remarkable Performance in Anything You Do

If you missed calls 1 and 2 you’ll find them here along with a valuable bonus.

~ Gina xo


Top Five Reasons Why It’s So Smart to be Equity-Rich Online

“Equity-Rich” is more than just a business model…
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It’s more than a system or process. It’s an approach to doing and being a wildly successful online entrepreneur. It’s like being able to put on a pair of smart glasses that increases your speed of success, from the impact you make to the revenue you generate.

When you make this shift and begin to look at your business from an equity-rich point of view it’s the difference between putting out a fire with a garden hose versus a fire hose. Now you’re getting somewhere right!

If you change the way you look at things, the things you look at change. ~ Wayne Dyer

Having an equity-rich approach to your online success is a smart way to do and be in business… Here’s why:

1. Equity: When you build equity in your business you increase the value of it. Your ability to build equity comes in many forms from the programs and products you create to the systems and business model(s) you leverage. A simple example is a membership-based business. Each new member builds equity in the company. When you are able to clearly identify the equity within your business it becomes an “asset” that you can sell.

An equity-rich approach reaches beyond the traditional “solo-preneur” view and explores what if’s such as… What if there comes a time where you don’t want to (or can’t) continue the business? An equity-rich approach takes the solo out of solopreneur and ensures the life equity (time) you invest in the creation, development and evolution of your business becomes an asset that you or your family (estate) can leverage in the future. (i.e. a company that could be sold despite your involvement).

2. Leverage: Your ability to apply leverage within your business is what enables you to make more in less time, to do more with less effort. From time, money, expertise, relationships, energy, business model and more… there are a multitude of ways to leverage what you’ve got to get what you really want.

I’ve said it before and I’ll say it again… Why just do it when you can REALLY do it?

3. Asset Development: An equity-rich approach to business explores asset creation and how each asset adds value (equity) to the business as well as to your ideal clients. An example of an asset is an in-demand product or service. An “equity-rich” asset is one that can be leveraged to build equity from a long-term perspective.

4. ROI (Return on Investment): Starting and growing a thriving business online requires an investment of time, money, faith and more. An equity-rich approach looks at how you can get the best return on your investment – for the long term.

When you make decisions from this equity-rich vantage point it becomes easy to evaluate what’s smart and what’s not. Your ability to build equity, create and leverage assets for the greatest return on investment becomes a filter that makes evaluating opportunities easy-peasy!

Clarity = confidence and it is the heart beat of an equity-rich approach that supports the leaps and momentum success-driven women crave.

5. Legacy: Now here’s where SMART meets BIG THINKER… When an entrepreneur looks at their business in this way everyone wins. It’s the difference between a hobby business and a business owner/CEO.

As I mentioned above, an equity-rich approach to business looks beyond the solo in solopreneur and explores the question… what if you didn’t want to keep doing this business or what if something happened and you couldn’t. What measures are in place to ensure that your family can fully leverage your success?

From the creation of an online operations manual, multiple and passive revenue streams to the very foundation of your business model, you can build an equity-rich business that honors your legacy – adding value and increase to the lives of your ideal clients and the lives of your family – whether you’re actively engaged or not.

An equity-rich approach to business is a catalyst that accelerates success long term. If you’d like to explore the concept further, join me for the Equity-Rich Women Online Teleseries. It’s on now… http://www.ginabellinc.com/erw/preview

Unleash Your Joint-Venturous Spirit: If you can’t beat ‘em, join ‘em! Two heads are better than one. United we stand!

Friends working at cafeIf you want to enjoy the rewards of successful joint venture marketing (and there are many) here are five things to think about and do…

1) Get Serious! Pull up your socks, roll up your sleeves and make a firm decision to get joint ventures working for you in new and powerful ways!

Simply making the decision to leverage this high ROI strategy opens your mind and heart to new opportunities and new relationships. The pieces start to fall into place ~ not by magic ~ rather, your decision jump starts your brain and it gets to work figuring out how to make it happen (okay, sometimes that can be quite magical!).

2) BE the kind of joint venture partner you’d like to attract. One of the best ways to learn the lay of the land is to participate in other people’s joint ventures. You can get an inside glance at their systems and promotional materials. And, what goes around comes around… it’s the doing that will get the laws of attraction and reciprocity working in your favour!

3) Get into the game. Not sure WHO to joint venture with or HOW to put an attractive joint venture program together? You’re not alone. My best advice? Stop sitting on the sidelines. In addition to participating in joint ventures, become a student of joint venture marketing. Read books; search the web; listen to tele-seminars; take a course; find a mentor or coach. Identify the gaps and barriers holding you back and start learning exactly what you need to know to be empowered to take action.

4) Leverage proven systems. Dramatically increase your odds of success by leveraging proven systems and processes. Based on your joint venture marketing goals/plans this could include:

- Joint Venture Marketing Action Plan

- Templates and Checklists

- Client Management System

- Follow Up/Keep in Touch System

- etc…

5) Brainstorm and Mastermind with like-minded joint-venturous women in business online. Imagine the momentum and success you can create with a community of like-minded, supportive, caring women cheering you on, and taking action to do what they can to support your success…

It sounds incredible doesn’t it?

So what are you waiting for? Learn how to leverage relationships. Discover the power of a mastermind environment and tap into practical marketing skills and must-have mindsets, both are key to achieving success – on your terms – but not alone.

If you’re really serious about learning to leverage joint ventures to grow your business this year, you can Get Ready to JV in just 4 short weeks. My new READY TO JV Course covers EXACTLY what you need to know in step-by-step detail to start creating and leveraging your own successful joint ventures.

The course begins Wednesday March 10th and the first 20 women to register save $100.00. Act fast and you could be one of the first five to receive a 30 minute joint venture strategy session with me.

Can you tell I like to reward action takers? Action is where the magic happens ;)

Just one successful joint venture can dramatically up-level your business.

Check it out at http://www.ReadytoJV.com

I look forward to seeing you there!

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P.S. Surround yourself with other joint-venturous mavens through JVmavens.com – it’s free to join!

If Decisions Were THIS Easy We’d All Be …

paper fortune tellerDo you remember paper fortune tellers from when you were younger?

My friends and I used to make them – all the time! They were SO much fun!!

If only making decisions in REAL life and business could be this easy ;)

Unfortunately, there’s only one way to feel confident about what the future holds for us… and that is to act on decisions now – today – that support a future we want to experience.

So… how do you make BIG decisions when fear has you shaking in your booties?

The first step is to recognize that fear isn’t always a stop sign.

There is a difference between fear that stems from true danger and fear that stems from stepping beyond your comfort zone.

Here’s my best advice if fear is keeping you from making and acting on a big decision:

• Remember, fear isn’t always a stop sign.

• Seek the truth. (YOUR truth)

• Breath.

• Get clear about the fear. Feel it then face it.

• Be honest and compassionate with yourself. A massive degree of honesty is required. Don’t beat yourself up for feeling scared.

• Listen for your authentic voice amidst the mind chatter. It is there. You already know the answers.

• Decide and take action.

• Seek Inspiration. (Need a little extra motivation? Watch the Dare Change Video)

“I have accepted fear as a part of life – specifically the fear of change…. I have gone ahead despite the pounding in the heart that says: turn back.” ~Erica Jong

Does the fear you are experiencing stem from true danger? What is your reality?

Developing an equity-rich mindset will empower you to get to the truth behind your fears so you can make decisions and act on them quickly and confidently.

Join me for the Equity-Rich Women Online Teleseries, we’re going to be covering “Five Mindset Shifts Essential to an Equity-Rich Business Online” on call #4.

Good luck!

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P.S. For those of you wishing to revisit a piece of your childhood, here’s how to make a paper fortune teller ;) Have fun!