Joint ventures (predominantly Virtual Events) is the primary way that I grow my “list”… my community… my peeps… my tribe by leaps and bounds!
I’m hosting List Attraction Week right now! It is a multi-speaker virtual event focused on a topic of extreme value to the women in business online that I support and serve.
A virtual event is a joint venture marketing strategy that I highly recommend but, here’s the caveat… it’s not for the weak at heart! There’s a lot of moving parts to a virtual event and I believe the end results are totally worth the effort.
If the idea of hosting your own virtual event interests you or you love the idea of being able to put your own joint venture together (virtual event or not) to grow your list this year the Ready to JV in 4 weeks Tele-Course starts tonight.
Here are my top 8 reasons why Joint Venture Marketing (like hosting a Virtual Event) is so smart:
1) RAPID LIST BUILDING: The co-promotion of the joint venture partners creates massive exposure for everyone involved. Ten high profile joint venture partners with an average list size of 10,000 means that your message/event will be exposed to 100,000 people. That’s good for you and good for your joint venture partners too!
2) RELEVANT LIST BUILDING: When done correctly – the flood of new subscribers you attract through your virtual event are targeted and relevant to your area of expertise. Take List Attraction Week as an example. Serious women in business online want to know how to grow their list, keep people on their list and make money from their list. There is the potential to get the best of both worlds: quantity AND quality. And, when it comes to list building this is a winning combination!
The more relevant your list, the easier it is to build RELATIONSHIPS which is the heart of your community. Through relationships comes trust and that is the cornerstone of profitability.
3) IMMEDIATE REVENUE: A successful joint venture planned correctly can lead to immediate revenue. A percentage of the targeted and relevant subscribers you attract will become paying customers.
4) DIVIDE EFFORT MULTIPLY EFFECT: In my opinion, a virtual event is the ultimate leverage. By partnering with other experts in your area of expertise, the collective energy and effort grows your list, boosts your credibility and stimulates revenue. Now you can impact more people AND… do more and more of what you LOVE to do!
5) CATALYST FOR MOMENTUM: A virtual event is a catalyst for tremendous growth. My business grows by leaps and bounds rather than inching along. I’m also able to leverage the momentum and buzz a virtual event creates. And you can too!
6) CREDIBILITY THROUGH ASSOCIATION: When you partner with other highly respected experts in your field, it boosts your credibility by association. And, as the lead of the joint venture, you boost your fame factor too! “Oh wow! You know [insert name of super cool guru JV partner]? I’m impressed”
7) POWERFUL AND PROFITABLE RELATIONSHIPS: Collaborating and creating joint ventures with other experts boosts your credibility through association. As you add value and increase to their lives, they want to add value and increase to you. These mutually beneficial win-win relationships are priceless.
8 ) MARKETING BECOMES FUN AND EASY! The momentum each joint venture project creates allows me to get the biggest results for my investment of time and money. The key word here again is LEVERAGE. A Joint Venture is SMART marketing on steroids!
Sound good to you?
If you’re serious about getting joint ventures working for you in new and more powerful ways join me for “Ready to JV” it starts tonight at 7:00 pm CT.
See you there!
I was thrilled to be identified as one of the 
Authenticity advocates and heart-centered entrepreneurs cringe at the sound of this phrase – I know, I consider myself to be both. The idea of faking anything sounds terrible (and inauthentic) but I’ve discovered that the core intention of this advice has a lot of merit. (Are you gonna let one little word distract you from the wisdom?)
The house is peaceful on Saturday mornings…
Wow! What an amazing call! 

Do you remember paper fortune tellers from when you were younger?
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