Originally posted January 2012 – I’m happy to report we’re planning the 2nd annual Real Growth Retreat for Women in Business. Woohoo!
Are you ready to GROW your business once and for all?
But does the desire for growth also bring up some fear?
And are you feeling alone in this, wondering…
“Are my ideas any good?”
“What do I do first?”
“What if it doesn’t work?”
“Where can I get some help?”
One thing I know to be true is when it comes to personal accountability, encouragement and motivation – we suck! Our inner voice is our worst enemy!
So imagine instead… dreaming, planning and activating your ideas in a safe and supportive environment where real growth can emerge.
Seriously, your success is on the line here! “Going it alone” is not only unnecessarily it’s a fast-track to sabotaging your success.
But… In a world of lunch and learns, surface-level networking, info-crap and magic-pill promises where do you turn?
You know I have a recommendation here – right?
Meet me this April, at the Real Growth Retreat for Women in Business.
What makes this in-person event SO unique – even priceless – is in addition to the focused time you’ll be working ON your business you’ll connect on a deeper level with other attendees AND the experts too with time to network and mastermind!
You’re not just another “butt in a seat”.
Shelley Streit, the event Founder has gone the extra mile to pull this all together for you as an all-inclusive event… including room, food and workshops. All you need to do is get there.
And speaking of “there” just wait until you see the majestic Stoney Nakoda Resort & Casino location. It’s got fun getaway written all over it.
Take a look-see now ok. I’d LOVE to meet you in April to inspire real growth for your business.
I’ll be conducting a workshop called A-Game Alchemy: How to Show Up Like You Mean it and Get Sh*t Done!
And I’ll be co-facilitating the “Real Results with Your Book” pre-event workshop with Shelley and Charmaine… Only $97 (Regular $497) for retreat goers!!
All the details, speaker line-up, book workshop and retreat registration info is at: http://realgrowthretreat.com/register/
See you in April! xo
Guest post by Stephanie Pollock, Creator of IdeaToOffer.com
How to Bust Out of a Time-for-Money Model
When I started my business, I set it up exactly the way my fellow independents set up theirs.
I hung out my shingle as a communications consultant and looked for my first gig.
And then, within weeks of setting up shop – I was busy exchanging time for money. I worked X many hours and made X amount per hour.
I smartened up quickly and started project billing vs. hourly billing (although it required some education as many companies were resistant to the project-billing notion). But at least I was getting paid based on value vs. time.
Fast forward a year, a new baby and coach training under my belt. Then I was busy setting up my coaching business, plotting out how many one-to-one private clients I needed to make to meet my revenue goals. I still have my initial notebook filled with client scenarios…”If I have four clients a day, three days a week at X amount, I’m doing ok.”
Of course in this scenario, I never really accounted for how realistic it would be to have 12-15 current clients at any given time – both from a client attraction/retention perspective, but also from a delivery standpoint.
If you’re a service-based business, I bet you can relate to a version of this scenario.
Fortunately, I quickly realized that this model was neither sustainable nor scalable. It required me showing up 100% to make money. The bottom line was – if I wasn’t available – I wasn’t getting paid. So much for the dream of a freedom and flexibility.
This wasn’t going to work for me. There had to be a better way.
Over the next few months, I poured hours and dollars into learning the nuts and bolts of online marketing. I took training programs, hired coaches and spoke with peers about how to build a thriving company based on a business model that would serve me vs. me serving it.
And it’s paid off.
I’ve since run programs, launched products and created additional revenue streams to my mix. I still do private coaching (although this is phasing out) but my business portfolio is diversified and not reliant on ONE source of income to meet my revenue goals.
It’s given me the freedom I desire, the income I require and a lather-rinse-repeat process to add to my marketing calendar each year.
If you’re still trading time for money, what’s stopping you from adding a new revenue stream to your mix?
What if you could spend a concentrated chunk of time creating a product or program that would benefit your audience AND your bottom line?
What if a new offer could position you as an expert, set you apart from your competition (all competing for the same time-for-money clients) and bring in some recurring income?
What if your business was a bustling Ecommerce center where your ideal clients could get their needs and wants met through products, programs AND your one-to-one time?
I know this can feel overwhelming and a bit daunting. Where do you start? What do you create? How do you launch it? How do you promote it? What if nobody buys it?
These are important questions, and there are answers to them.
I’m going to address many of them in a brand new free training seminar where I’ll show you how adding even one new revenue stream to your business can change your financial reality – and your life.
Click here and register for the free training now.
About the Author: Business activator + leadership coach Stephanie Pollock wants you to give your business the respect + commitment it deserves, claim your greatness — and GO PRO. Because you’re not here to change your industry. You’re here to make history.
Explore Stephanie’s digital programs and e-courses for entrepreneurs — and 1-on-1 Activation Sessions for emerging industry leaders — at StephaniePollock.com
Having been recognized as one of “50 Women You Should Follow on Twitter” by SheOwnsIt.com I’m doing a bit of inventory to see – how did I get here? One of the most common questions I get asked is… “How do you do it?”
I’ve been published alongside Bob Proctor and Dr. John Demartini from The Secret; shared the virtual stage with legendary Authors like Michael Gerber and Marci Shimoff and recognized as women to follow on Twitter alongside (so much more famous than me) Ricki Lake, Mariel Hemingway, Kathy Ireland and Carol Roth to name a few.
WOW… these are horns that I can toot on my media page, in my bio, in book proposals and more! Agree?
And there’s more but I’m not sharing this to brag rather to demonstrate the clout this has brought to me and my career.
And the same rules apply for you…
When you become visible alongside prominent people your credibility is immediately ramped up. The question is – who are you hanging out with? Where are you visible?
I’m lucky to have the “I see you everywhere” factor working for me.
So let’s talk about how to get it working for you…
To be in good company you need to surround yourself with people who build common ground between you and the people you admire (you want to be this bridge for others too).
I’ve developed social equity that inspires others to say… “Hey, do you know Gina Bell? No? Well you should”.
Here’s some ideas to get you started:
- Have something to say and say it often (use the “so what?” test to see if what you say really matters)
- Become an advocate for solving your ideal client’s most pressing problem (this is a catalyst to word of mouth buzz).
- Say yes to opportunities (step out from the shadows and become visible in your industry. Give people a reason to invite you to play)
- Create your own opportunities (invite the experts you admire to joint venture with you – you’d be amazed by who will actually say yes).
- Build common ground for others (sometimes they’ll do it for you too)
- Be likeable, retweetable and shareable (and do this for those you consider likeable, retweetable and sharable).
- Stop trying to be INTERESTING TO others and focus on being INTERESTED IN others.
… Before you know it, you’ll be added to lists, nominated for awards, invited to JV playgrounds and more.
It starts with voting yourself in, declaring what you do, who you do it for and why it matters… I call this “activating your awesome” and it’s the first of 4 steps to creating a Visibility Boom.
Watch for the launch of Rebelations Magazine Visibility Boom issue for more declarations, dares and do’s on this topic. (Coming May 1st!)
Before you go, what other “do’s” would you add to the list of suggestions I shared? Other thoughts? Share them in the comments ok xo
Have you ever wished you could just call somebody to get the answer you need right there on the spot?
Have you ever wanted to be able to talk to an expert just for a few minutes so you could get the ‘one’ tip you need to get over the sticking point for your growth?
Have you ever dreamt you could ask for help without worrying about how much it would cost?
Yes? Then listen up because this is exactly what you are about to experience…
You may have already realized that running a successful business online is not always easy. Times are changing and today more than ever it’s no longer “business as usual”, so what else can you do? What do you need to change? What do you need to stop doing and what do you need to start doing today?
Because, being in business means getting results, also known as ‘clients’. Otherwise, you don’t own a business!
Get Your Burning Question Answered Once And For All!
Imagine if you could ask an expert your most burning question to get you unstuck and moving again. Well, you can!
In fact, there are 10 experts – including me – that will be on call the week of April 23rd to do just that. Ask one, Ask us all… FREE!
And just look at the areas of expertise you’ll get to leverage personally and privately…
1. Get from goals to results quickly by transforming clarity into focus into $$$ with Nadine Nicholson
2. Say No to scarcity and learn how to charge what you are worth with Miki Strong
3. Crack the secret codes of Facebook and transform it into an irresistible magnet with Toni Coleman Brown
4. Boost your productivity by improving your time, space, paper and workflow systems with Lisa Montanaro
5. Kick your Visibility to the roof, master the “Visibility Boom” strategy with Gina Bell
6. Make Money your best friend and attract more of it starting now with Agatha Kulesza
7. Double your referrals and your clientele and discover the power of upselling with Lisa H. Riggi
8. Website Best Seller revealed, transform your site into a money machine with Mary-Ellen McAllister
9. Tame your Gremlins and tap into an abundance of time and money with Shelley Streit
10. Leverage the power of others to Quantum Leap your Income with Christine Marmoy
You can probably tell…
- this is NOT a traditional telesummit,
- this is NOT a passive event,
This event is perfect for you if you are craving private one to one access.
Each day, 2 experts will be at the disposal of the Coaching Marathon community for one full hour, you’ll be able to ask your most burning questions on a one-to-one basis absolutely FREE!
Can’t make it during the expert’s hour? Or, what if the expert you want to talk to is busy?
Not a problem, you’ll be able to send your question to the expert to respond after her one-hour Q & A marathon.
Talk to one or to all – it’s entirely up to you.
This ‘Coaching Marathon’ Special Virtual Event will start on April 23rd !
Are you up for it?
If so, join me here http://bit.ly/cm-2012 and LET’S TALK PRIVATELY ABOUT REAL RESULTS….
~ Gina xo
One of the biggest frustrations I hear from my clients about Joint Ventures is… the partners didn’t DO what they agreed to do.
And the frustration is usually followed by the realization that “Oh, I don’t think I was very clear about the expectations”. A common mistake but all is not lost…
You can dramatically increase the success of your joint ventures by partnering with people who are ready and willing to be “fully on board” and this requires what I call “the stinky shoes conversation”…
A bit of back story…
One of my former VIP clients is a Home Stager. Together we created a joint venture approach to her marketing where she markets solely to Realtors. Staged homes sell faster and for more money so, it’s in a Realtor’s best interest to gift their clients with a home staging consultation.
One clear benefit of this partnership for the Realtor is the home stager gets to have all of the awkward conversations that Realtors used to dread (or avoid totally) like “I’m not sure if you realize this but your front entrance is filled with smelly shoes, you’ll need to clean that up and deodorize” or, “Is there anyone that can babysit your cat (along with it’s litter box) during open houses and home showings?” or “Do you own a rake? A quick tidy of the leaves and weeds in the yard will give the home a bit more curb appeal”.
These “stinky shoes” conversations support the Realtor/Home Seller relationship and get the Home Seller thinking about what they can do to influence a faster and more financially rewarding sale of the home.
Would you agree that these conversations – as awkward as they may be – are in the best interest of everyone involved?
So how does this relate to your joint ventures?
It is essential that you ask your JV partners to confirm two things before they accept your invitation to come out and play (this is YOUR stinky shoes conversation):
#1) Are they aligned with the mission/purpose of the project?
#2) Can they confirm that their marketing calendar supports the co-promotion plan (i.e. they wont be heading into a bottle neck)?
This conversation is vital to increasing co-promotion participation AND protects the quality of your relationships. It is designed to let your partners know that you are actively seeking partners who will be 100% committed and on board and prevents any “misunderstandings” as the project unfolds if that partner realizes (after saying yes) that they just have too much on their plate.
My best advice here is that you become unattached to the outcome of your joint venture invitation. The individuals you’ve invited either WILL or WILL NOT say yes to partnering with you.
Now, a teensy rant…
Please, don’t let anyone tell you that asking your JV team to send a solo email is a no-no or bad JV etiquette. This simply isn’t true.
Not only that… if you ask ANY of your potential partners if they only send one email when they launch a product or program what do you think they will say?
If being bold and staking a claim in our marketing is important to standing out and attracting our ideal clients… why would we not be bold about attracting ideal partners?
TIP: One of the thing’s you’ll hear me talk about when planning a joint venture is “project pop”… and what I mean by this is your idea needs to be remarkable. Take a page from Ted TV and develop an idea worth spreading. When you do this, there’s no need to hope or convince partners to do anything. They’ll be proud and excited to be involved and will often go above and beyond to spread the word.
What if you decided NOT to compromise?
Yes, you CAN set your intentions to attracting high quality, motivated joint venture partners who are 100% committed to the success of the project.
You do not have to settle for what you get. Your prospective partners will either say yes or no to the specifics of your project.
It doesn’t have to be complicated and it doesn’t have to be personal… this is about business. The moment I realized this it completely transformed the results I was getting with joint ventures.
Just as you create an ideal client profile so you attract high quality clients, you should create an ideal JV partner profile so that you attract high quality partners.
Does your partner profile include experts who don’t participate in the co- promotion part of the project? No… I didn’t think so.
One last thing on this to really drive it home…
If I tell my partners that it’s okay NOT to send solo emails knowing it’s the method that gets the best response, and then my partners experience poor results i.e. little to no commission or list growth, do you think they’re going to be happy at the end of the JV? Nope… So it is in EVERYONE’s best interest to design a project and co-promotion strategy that gets results. Agree?
And here’s what I know to be true… email broadcasts play a starring role in a powerful co-promotion strategy. I teach my clients to structure their co- promotion plan around an Invite, Remind, Last Chance communication series that serves the collective audience (it’s not salesy at all).
On occasion you may make an exception for a partner who:
a)Negotiates with you i.e. “It doesn’t look like I can schedule things exactly as you have planned here but here’s what I can do is this…” In some cases, their idea and offer is better than your original co-promotion strateg
b) Is a “big name” that adds credibility or wow-factor and becomes a magnet to your target audience. In this case, if they are unable to do anything specific to promote, it’s still beneficial to bring them into the team.
There you have it. The stinky shoes conversation designed to increase your JV success and the success that your partners experience through the JV project that you lead…
Do you have the stinky shoes conversation with your partners? If not, do you see this increasing the results you experience in the future?
And I’m curious… if you participate in a lot of JV’s, do you appreciate like I do, being part of a project where the person who invited me to participate actually LEADS it and is truly invested in seeing me benefit too?
Always love to get a conversation rolling. Please take a moment to comment about your experiences.
P.S. If you want to be more joint-venturous this year and get this powerful strategy working for you in new and innovative ways, step inside the Meet Play Love program to plan your joint (ad)venture of a lifetime! http://ginabellinc.com/meet-play-love
Special PAY WHAT YOU CAN PRICING – is on now!
Hey! I’m so glad you’re reading this…
If you’re a Working Mom like me who’s been feeling stuck, overwhelmed or frustrated, have I got an event for you!
- Are you always doing everything for everyone else and not leaving any time to fulfill your own needs?
- Are you constantly juggling work and family obligations, burning the “guilt” candle from both ends?
- Do you find yourself thinking about work when you’re playing with the kids…and thinking about the kids when you’re supposed to be focusing on work?
Well, you’re not alone!
We all know that being a mom is one of the toughest jobs you’ll ever have, but throwing a professional life into the mix too can create a whirlwind of stress and frustration.
Your “to-do” list? Endless.
Your focus? Spotty.
And “me” time? Virtually nonexistent.
Enough already! Are you ready to Switch Gears?
I’m so excited to be one of the Official Sponsors and Featured Experts of Switching Gears – a FREE online event happening March 26-30th.
The advice, ideas and insight you’ll gain from this event can’t help but inspire you to start creating your most fulfilling and dynamic life ever.
When you register, you’ll get access to a full week of in-depth interviews with some truly inspiring women, talking about the topics that are on every working moms’ mind!
Yes, I’m a little biased because I’m one of the featured experts, but I’ll say it anyway – this is a must-attend event for every Working Mom!
Just look at the lineup of women ready to help you jumpstart your best life possible!
You can register for Switching Gears today at www.mindclings.com/sgevent.
And be sure to let me know what your best takeaway is. I can’t wait to hear how this has helped you move forward!
~ Gina xo