If you’ve missed a previous lesson, click here to read them on the blog.
Lesson #4: Market the results of your work, not the process you use. If you were in my profession of business coaching, and someone asked you, “What is coaching?” you would be unlikely to enroll a client by saying, “We meet by phone for half an hour each week and talk about your goals.” That’s just the process – where’s the VALUE?
A slightly better answer might be to say, “Coaching is a process for helping you get what you want.” Now you are stating some value. But an even better answer would be not to market “coaching” at all, but instead to market higher earnings, improved selling skills, or more fulfilling work. You would respond not with a definition, but with a statement of benefits: “I teach success-driven women how to achieve MORE online in record time.”
Instead of offering tax preparation, an accountant could invite you to “save money on taxes.” Instead of selling logo design, a graphic designer could suggest “get your business noticed.” Rather than proposing a company retreat, a trainer could promise “improved teamwork and cooperation.”
Whenever possible, market benefits that your clients can place a dollar value on. You’re asking them to write you a check, so if they can’t see a monetary benefit, they are much less likely to do it. In a corporate environment, talk about improved productivity or employee retention. With individuals, describe the benefits of a healthier lifestyle or better relationships.
People need to see your service as the answer to an essential need they have. If you allow it to be something that’s just nice to have, you will either limit your market to clients with a budget for luxuries, or you’ll limit your rate to only what people will pay for something that’s nice but they don’t really need.
HELP IS CLOSER THAN YOU THINK!
One of the most overlooked secrets to successful marketing is getting a hand from the people you already know. If you’re new, maybe you are waiting to become more successful before telling more people about your business. Or perhaps you have made up a rule that your personal life is supposed to be separate from your business. But the truth is that the people who already know you are likely to be the best contributors to your success.
In the next lesson, you will learn what you will discover a success habit that could be the key to finding all the clients you will ever need. In the meantime… take action and start connecting with the people you already know. There may be dozens of ways they could be supporting your business – you just don’t know it yet.
If you’d like to take this a step further and are serious about developing and implementing a Marketing Action Plan that gets results, register now for the next Get Clients Now!™ action group program. It starts August 10th and is guaranteed to shift your marketing experience from reactive and frustrated to purposeful, proactive and producing results!
Imperfect action trumps perfect inaction every time so take action now! You’ll be so happy that you did!
Wait! Before you go…
I’d love to know what is (or was) your biggest frustration with marketing? Post your comments and let’s get a conversation started.
~ Gina xo
P.S. Be one of the six to register for Get Clients Now! and you will receive a bonus 30 minute one-to-one Accelheration call with me. You’ll be amazed by the motivating kick in the pants this single call will bring to your marketing! You’ll feel energized and ready with specific steps you can take immediately so you can start experiencing the improved results you crave. (Value $187)
Welcome back to the blog series devoted to getting you to see your marketing in a new, positive and productive light.
Welcome back to the blog series designed to get you looking at your marketing in a new, positive and productive light. Now, let’s keep you moving towards the achievement of your goals! (
If you’re anxious to get unstuck and are serious about developing and implementing a Marketing Action Plan that gets results, register now for the next 
A few weeks ago Kimberly Englot, CEO of The Center for Authentic Self Development invited me to write a chapter for her Dump The Junk and Be Happy ebook.
I’ve been busy writing my forthcoming book “Equity-Rich Women Online: Learn to Leverage and Leap Your Way to Wild Success” and I’m SO excited to be able to share my business philosophies in a bigger way that I’m celebrating by sharing this excerpt:
I’ve been having a blast hosting the
Woohoo! We had SO much fun on The WOW of Happiness Tele-class tonight!
We are SO excited to invite you to this free tele-class on MARCH 3, 2010 at 7 pm CST (8pm EST / 6 pm MST / 5 pm PST. Check http://time.gov for other time zones)
1. Don’t just do it… REALLY do it.





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