An irresistible free offer is the linchpin of list building AND profit…
Most entrepreneurs struggle to create an irresistible free offer or, IFO (a.k.a. free offer, freebie or pink spoon) that grows a list quickly and profitably. Can you relate?
And did you know, the lion’s share of your profitability lies on the other side of the opt-in (up to 90%)? Do this poorly (or not at all) and heaps of money are left on the table!
Essentially, your free offer is step #1 in a simple sales process that unfortunately most entrepreneurs have not planned through. And this is where I can help you big time!
Your IFO done well – It successfully addresses the five barriers to a “sale”, it’s harder for your ideal client to say no than yes, it solves a significant problem for your ideal prospect, naturally anticipates what’s next for them and guides them to say yes to paid offers too! Ka-ching!
Your IFO done poorly – A turtle could crawl faster than your list is growing. It’s a pretty opt-in box gathering virtual dust – much like your bank account! Ouch!
So, I’m checking in with you on this.
Does YOUR free offer measure up?
Maybe you don’t have a free offer, or what you do have is an invite to join your mailing list or sign up for your newsletter?
In today’s online environment, that just doesn’t cut it. It’s not “valuable” enough to entice your prospects to “pay” with their name & email address.
Now I know you want to be smart about all of this.
You get that there’s strategy involved here right – but, where do you start?
You might even feel overwhelmed or distracted by all the things you “could” be doing online or frustrated that the things you ARE doing aren’t working to grow your list or attract new clients.
And this is why I want to work with you!
… just the two of us – privately.
Your IFO is a fundamental piece of the online business puzzle that either supports or sabotages profit and growth. It’s time to get it working for you in new and powerful ways. Agreed?
So I’ve created an affordable pilot program to help you invisible-proof your business and elevate your online visibility to stratospheric new heights as quickly as possible.
My clients are enjoying list growth; new clients; friends-fans-and-followers; invitations to speak; media interest and high-level joint-venture partners.
You’d love to celebrate these things too right?
Rolling up our sleeves to jump start your sales system with your own irresistible free offer is a really smart place to start.
I’ve opened my calendar – and reduced my fees by 70% – to work with 10 ambitious women who are ready to leap their way to wild success online. Will you be one of them? (Hurry! My last pilot program sold out quickly).
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Here’s What You’ll Get inside the Pilot Program:
In addition to a whopping $700 savings, the “IFO Done With You” coachsulting package includes:
- Step One: Define – 90 minute strategy/planning session. Using a simple sales funnel formula as our guide, we will plan a free offer that helps your ideal client achieve a burning desire or eliminate a significant struggle AND, serves the greatest needs of your ideal clients as their needs and desires evolve beyond your freebie.
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Here’s a real life example: JenniferBelanger.com
Breaking down the IFO into simple pieces it must successfully address 3 things for your ideal client. Their struggle, your solution and what’s next.
Their Struggle: What does your audience struggle with the most? What burning questions and frustrations do they share in common? In Jennifer’s case… her tribe was asking about Twitter all the time. And when we put our ear to the ground we discovered one of the most common Q’s were… What in the world do I say? What do I tweet about? I stare at my computer screen for an hour each day!!
Your Solution… Jennifer created a special report and directly addressed her community’s biggest struggle. It’s called: Tweets that Rock How to Speak Your Business in 140 Characters or Less! And it’s flying off the virtual shelves!
The Evolution… And, now that the ideal customer knows what to say on social media, Jennifer can ask, listen and anticipate what comes next. Every solution you provide to your clients makes way for a new problem to take center stage. Jennifer is now empowered to create perfectly timed offers that address the new questions that come next…
An IFO done well leads into perfectly positioned and timely paid offers that are part of a bigger picture back end follow up keep in touch strategy. The end result is a simple sales funnel process that maximizes profitability.
- Step Two: Design – 60 minute creation/implementation session:
Once we discuss and strategize the best format for your IFO, I will either interview you to create a professional audio OR, help you to outline and begin the writing of your IFO. You can submit your writing for review & feedback.
- 30 minute follow up session to make sure all your virtual ducks are in a row
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- 2 weeks accountability e-coaching to ask questions, get feedback and tie up any loose ends.
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- Opt-in page template, copy suggestions, resources & feedback (Headline, sub-headline, 5 teaser bullets, call to action)
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- Blog post & article ideas to steer your content to driving traffic to your new freebie
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- Social media status updates prepared for you so you can spread the word about your IFO!
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- Evergreen visibility as a case study on the Gina Bell Inc Blog and official program sales page.
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- Visibility Boom action plan to give legs to your new IFO (this piece is in development and will be provided to you once the official un-beta service is launched in January 2012.
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- And more! That’s the beauty of a pilot program. You just never know what other perks and benefits will be thrown into the mix!
Pilot Program BONUS #1 – Professional e-cover graphic
Bump up the perceived value of your IFO with a graphical representation like Jennifer’s Tweets that Rock (above) or my Simple Sales Funnel Formula (below). Dozens of variations to choose from. $50 value.
Pilot Program BONUS #2 – List Attraction Secrets
Already wondering what to do AFTER we define and design your irresistible free offer? I’ve got you covered with my list attraction interview series! Just look at what’s inside:
- Find Your Social Media Sweet Spot with Amy Porterfield
- Search Engine Optimization Secrets with Jennifer Bourn
- Article Marketing for List Attraction with Lisa Angelettie
- Host a Virtual Event to Leap Your List with Leesa Barnes
- How to Leap Your List by Creating a High Traffic Blog with Kim De Young
- Pink Spoon Strategies: Give Your Audience an Irresistible Taste of Your Brilliance with Andrea J. Lee
- Affiliate Marketing Secrets for List Growth and Profit with Mary Kay Morgan
- 5 Psychological Triggers to Turn Prospects Into Clients with Michele PW
- Build a Loyal Following of Ideal Learners for Your Groups (and Grow Your List, too!) with WendyYBailey
- Eyes Wide Open List-Building: How to Build Your List Based On the Money Map to Freedom with Alexis Martin Neely
- I’ve Got a List! Now What? Maximize Your Follow Up System for Million Dollar Results! With Katrina Sawa
You’ll learn insider tips and strategies from online entrepreneurs who have mastered the art of list building… Get ready to enjoy more visibility, credibility and profitability! $97 value.
Fast action BONUS for the first 5 – Simple Sales Funnel Formula Program
In my world rapid action is always rewarded. And in this case, you’ll be the first to get your hands on my NEW! Simple Sales Funnel Formula Program this January!
Yes, it’s my gift to you!
This forthcoming virtual home study program includes with 4 mp3 audio training modules, companion PDF checklists, class notes & diagrams. SFF will be ready for release in January 2012. $197 value.
This Sound Great Gina! What’s the fee?
The total value of this program exceeds $2000.00 and the regular fee is planned to be $995 but that’s not what you’ll pay. Not even close…
Be one of the 10 women to step inside the pilot program and you can register to work one to one with me to boost your profit potential for only $295 (Reg. $995)
That’s a savings of $700 or, 70% off – not to mention the valuable bonuses!
And I have to tell you… I never discount my one to one services so consider this beta program a once in a lifetime opportunity. All I ask in return is a) your feedback and b) permission to share your before & after story once the official service is launched in 2012. So, register now:
Only $295 for the first 10
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Sorry, this program is SOLD OUT.
If you’re on my keep in touch list you’ll be among the first to know when this program is available again. Not on the list yet? Let’s connect here.
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Once you’re registered, watch for a welcome email from me confirming your spot. You’ll receive another email within 24-48 hours with a coaching prep form AND instructions to schedule your first strategy session.
Please send any questions thru the contact page.
Karma friendly cancellation policy: The moment you register, it’s a thumbs up for me to make room in my calendar and refer others away.
I alert my assistant and begin investigating, evaluating your web presence, documenting ideas and light bulb moments on your behalf, keeping you and your business in mind so that I come to the table uber-prepared.
I’m all-in straight out of the gate which is why, with the exception of natural disaster, I don’t offer refunds for one to one service cancellations.
If you need to reschedule your session date, give me a 3-day heads up, I’ll offer at least 3 alternate timeslots, and we’ll figure it out.
Bottom-line: Time is a hot commodity and so precious to me as I’m sure it is to you. So let’s keep it real and respectful.
Every effort has been made to accurately represent this program and its potential. Please remember that each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is no certain guarantee that you will earn any money.
Breaking down the IFO into simple pieces it must successfully address 3 things for your ideal client. Their struggle, your solution and what’s next.