If you’re thinking about planning a joint venture (that’s great!) but have all sorts of rejection stories playing out in your mind? You’re not alone.
It sounds a little like…
“What value do I have to offer them?”
“Why would they want to partner with ME?”
“I’ll be mortified if they say no.”
Fear of being rejected by the very experts you admire will stop even the most confident entrepreneur in her tracks.
In fact, I’d say it’s THE biggest barrier to joint venture success.
Oh yes, I’ve been there too. So over the years I’ve become very skilled at getting partners “primed to play”.
And I’m here to share my best methods because (surprise-surprise) the experts you admire are looking for opportunities and will partner with you but…
You’ve got to get on their radar BEFORE you invite them to play.
This way you’ll be recognized as someone of value when you do reach out to connect about your joint venture.
The best lens here is to add value and increase to them without expecting anything in return.
Here are 7 ways to get on the radar of experts you’d love to connect with, in a way that adds value, so they RECOGNIZE you and RESPOND to you when you reach out to them…
1) Add their blog RSS to your TwitterFeed.com account.
Every time your potential partners publish a new blog post it will be automatically syndicated to your Twitter account. It’s a set-and-forget way to share their content, which they love.
Now assuming the content of these potential partners is relevant to the work you do and who you do it for (which it should be) it will help position you as a go to resource to your existing community which is a valuable side benefit.
You notice when people are sharing your content and it makes you feel good right?
They may not notice the first time or two but eventually they will notice that you’re sharing everything they’ve got. (Brownie points!)
2) Use Twitter lists…
Add potential partners to a twitter list so you can easily check in (daily, weekly, your choice) and retweet or reply to their recent tweets.
Yes I know, I just suggested twitter feed but that will only retweet their blog posts. They will likely have a lot more going on than that which represents opportunities for you to add more value.
Here’s a personal example: I recently tweeted to Amy Allan @amyallantdf to let her know how much I love her reality TV show The Dead Files.
You’ll be surprised by the people who notice what you’re posting.
In this case, I was immediately followed by a handful of other paranormal TV shows who know that if I like Amy’s show there’s a good chance I’ll like there’s too. I also enjoyed new followers who are fans of Amy. My post to her created “common ground”.
Even though this was a personal vs business example the principles are the same and you’ll find there are so many side benefits when you get this going.
3) Facebook Like, Comment and/or Share.
I schedule an hour or so every week to comment and share on social media. My top priority is to add value to existing business girlfriends (social equity) and then, the ones I’d love an opportunity to play with in the future.
Again, I do this from the lens of adding value without expectation. I love what they do which makes it easy to share.
Everyone loves the validation of a tweet, like or comment so give a little (or a lot) of TLC any time you can. Share. The. Love.
4) Leave comments on their blog.
I LOVE when someone comments on my blog. I used to feel invisible wondering if anyone was reading my posts. Every online entrepreneur has been there. Comments are like candy!!
The key is to leave thoughtful comments. Not lazy ones like “great post” or “love this” but a comment that adds to the conversation and/or edifies their expertise.
Be careful that your attempt to edify doesn’t steal their thunder though. This is about showcasing their expertise not yours.
5) Reference their page/post/article on your own blog with an internal link to their content.
Whenever possible I love to reference other people’s blog posts especially when we share the same point of view.
Most online entrepreneurs have Google Alerts set to notify them when their content is shared. (You do too right?)
This not only builds common ground, it gives valuable exposure – and credibility – to their own content. Who doesn’t want to be referenced as a reputable source?
6) Connect Like Minds.
This is really rewarding and requires paying attention to (ahem cyber-stalking in a good way) your network to get a feel for what they stand for, what they’re currently promoting and the resources they are seeking.
Let’s say you noticed that they want to do more speaking and just happen to know a few people looking for speakers. Bingo!
Or you heard that they want to do some guest blogging and you happen to know content curators who are always searching for great contributors. Bongo!
These are just two of many ways you can connect like minds and look like a superstar to them both!
Do this often enough, and you’ll become THE go-to-girl that people ask first when they need something.
And my all-time favorite way to make a meaningful connection BEFORE inviting someone new to play…
7) Ask for an introduction.
It’s a small world after all…
Did you know, the people you already know, and your existing business girlfriends may already have a great relationship with the people you want to meet.
Let them know who you’re looking to meet and why and they’ll be happy to build a valuable bridge of connection. Most people want to help you, they just don’t know how unless you tell them.
When done consistently, these actions can quickly shift you from that of complete stranger to loyal advocate.
Who’s joint venture invitation do you imagine they’ll be most open to entertaining?
And now I’m curious.
Have you used one of these methods successfully? Do tell.
Are there other strategies you’ve used to build rapport with others?
Which ONE do you feel good about acting on – today?
If you’ve been feeling intimidated by inviting partners to your project start by getting on their radar before you reach out.
And stick around because we’re going to tackle this invitation intimidation barrier head on.
Soon you’ll be a pro at getting partners primed to play and you’ll have confidence in the value that you have to give to others – yes, even the high profile experts. We’ll talk more about this specifically next time.
P.S. If you’re already certain that joint ventures will be part of your 2015 marketing plans you’ll be happy to know I’ve opened to doors to Meet Play Love: The Business Girlfriend’s Guide to Planning a Joint (ad)Venture of a Lifetime with a special PICK YOUR PRICE opportunity. You’ll find all the details right here.
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