Be Ready to JV: How and Why to Have the Stinky Shoes Conversation with Potential Joint Venture Partners

June 27, 2010 By Gina Bell 5 Comments

Ready to JV - Stinky Shoe ConversationI’m really excited to be heading into modules 3 and 4 of my Ready to JV program this coming week.

During module two we were discussing how and why your joint venture success relies on having what I call “the stinky shoe conversation”…

A bit of back story…

One of my former VIP clients is a Home Stager. Together we created a joint venture approach to her marketing where she markets solely to Realtors™. Staged homes sell faster and for more money so, it’s in a Realtor’s best interest to gift their clients with a home staging consultation.

One clear benefit of this partnership for the Realtor is the home stager gets to have all of the awkward conversations that Realtors used to dread (or avoid totally) like “I’m not sure if you realize this but your front entrance is filled with smelly shoes, you’ll need to clean that up and deodorize” or, “Is there anyone that can babysit your cat (along with it’s litter box) during open houses and home showings?” or “Do you own a rake? A quick tidy of the leaves and weeds in the yard will give the home a bit more curb appeal”.

These conversations support the Realtor/Home Seller relationship and get the Home Seller thinking about what they can do to influence a faster and more financially rewarding sale of the home.

Would you agree that these conversations – as awkward as they may be – are in the best interest of everyone involved (including a buyer’s ability to “see” the potential of the home, or to stimulate other Realtors who may have motivated buyers…)? It’s win-win-win…

So how does this relate to your joint ventures?

It is essential that you ask your JV partners to confirm two things before they accept your invitation to come out and play:

#1) that they are aligned with the mission/purpose of the project and

#2)  that their marketing calendar can support the co-promotion calendar (i.e. they wont be heading into a bottle neck).

This conversation is essential to increasing co-promotion participation AND protects the quality of your relationships. It is designed to let your partners know that you are actively seeking partners who will be 100% committed and on board and prevents any “misunderstandings” as the project unfolds if that partner realizes (after saying yes) that they just have too much on their plate.

My best advice here is that you become unattached to the outcome of your invitation. The individuals you’ve invited either WILL or WILL NOT partner with you for this project.

Now, the remainder of my advice on this comes as a bit of a rant…

Please, don’t let anyone tell you that asking your JV team to send a solo email is a no-no or bad JV etiquette. Personally I think this kind of advice is a load of you know what (and designed to avoid the stinky shoe conversation)!

If being bold and staking a claim in our marketing is important to standing out and attracting our ideal clients… why would we not be bold about attracting “ideal partners?

Say this out loud (humor me, say this out loud):

“Please will you be my client/partner (beg, beg, beg)? If you say yes, you can do whatever you want and treat me however you like. Nooooo, you don’t have to respect any boundaries. I was just saying that he he. Yes, I know this is my business and my project but really, you can do whatever you like.”

Read it or say it out loud, either way it’s pretty ridiculous don’t you think? Neither you nor the client or partner is supported by a “door-mat attitude”. Blech!

V-8 Moment: You can set your intentions to attracting high quality, motivated joint venture partners who are 100% committed to the success of the project. You do not have to settle for what you get. The moment I realized this it completely transformed the results I was getting with joint ventures.

Just as you create an ideal client profile so you attract high quality clients, you should create an ideal JV partner profile so that you attract high quality partners. Does that profile include partners who don’t participate in the co-promotion part of the project? No… I didn’t think so.

One last thing on this to really drive it home…

If I tell my partners that it’s okay NOT to send solo emails knowing it’s the method that gets the best response, and then my partners get poor results i.e. little to no commission or list growth, do you think they’re going to be happy at the end of the JV? Nope… So it is in EVERYONE’s best interest to design a co-promotion strategy that gets results. Agree?

Here’s what I know to be true… email broadcasts play a starring role in a powerful co-promotion strategy. I teach my clients to structure their co-promotion plan around an Invite, Remind, Give communication series that serves the collective audience (not salesy at all). And yes, solo emails would be a requirement of participation (see exceptions below).

On occasion you may make an exception for a partner who:

a) Negotiates with you i.e. “It doesn’t look like I can schedule things exactly as you have planned here but here’s what I can do is this…”  In some cases, their idea and offer is better than your original co-promotion strategy

b) Is a “big name” that adds credibility or wow-factor and becomes a magnet to your target audience. In this case, if they didn’t do anything to promote, it’s still beneficial to bring them into the team.

There you have it. The stinky shoe conversation designed to increase your JV success and the success that your partners experience through the JV project that you lead… a tiny nugget of wisdom from the Ready to JV program.

Do you have the stinky shoe conversation with  your partners? If not, do you see this increasing the results you experience in the future?

And I’m curious… if you participate in a lot of JV’s, do you appreciate like I do, being part of a project where the person who invited me to participate actually LEADS it and is truly invested in seeing me benefit too?

Always love to get a conversation rolling. Please take a moment to comment and share :)

Filed Under Uncategorized Tagged With joint venture marketing, Joint Venture Success, ready to jv

Dear Gina, How Do I Grow My List Faster Through My Monthly Teleseminars?

June 24, 2010 By Gina Bell 7 Comments

Ask Gina BellOne of the coaching services I offer is “e-coaching or web-coaching” where clients have one-to-one access to me every day of the business week via email to ask me their most burning question.

Here’s the most recent question I received (client identity is confidential):

Question: “Here is one area of concern – list building. About five months ago I started hosting a monthly teleseminar in order to build my list. Today is my 5th one. When I started there were 47 people on my list. Now there are 138. Not what I was hoping for.

I am committed to these calls through the end of the year. I enjoy speaking which keeps me doing it. The people I am interviewing also have small lists, and they aren’t really doing much promotion either. How do I do a better job in building my list for the teleseminars?”

Answer: A monthly tele-class or radio show is a great visibility strategy and credibility too (based on who your guests are).

I agree… turtle-paced list growth is very frustrating!

Here are some simple things you can do to increase list building results (some you may be doing already):

#1. Invite guests that do have bigger lists than you (sometimes this is a stretch outside of our comfort zone but well worth the reach.)

#2. Make it a requirement that your guests invite their list to the call (you can use a speaker agreement and provide them with a short invitation script that they can copy/paste/send to their list).

#3. Use teaser bullets when you announce the topic for your upcoming call to create curiosity. Teaser bullets are a like mini headlines and we all know how important compelling headlines are – right!? After you done reading this post, hop on over to CopyBlogger.com and enter “teaser bullets” into their search box. Just this one change alone can dramatically increase interest in your teleseminar topics!

NOTE: Copy Blogger is my #1 resource for boosting my motivational copy skills! I recommend that ALL of my clients spend some time on their blog. Why? Because writing effective copy is an essential skill set for women in business online.

#4. Use cliff hanger statements/bullets in your communications to build excitement about what’s coming up next month. If you’ve ever watched a daytime or evening drama and experienced… “Here’s what’s coming up next on Days of Our Lives” for example and they play a series of clips that move you to the edge of your seat and leave you saying “Oh I can’t wait to see THAT episode! I’ve got to know what happens!” – that’s what you can create in your copy. Here’s a great article on – you guessed it – CopyBlogger.com that talks about this (see #5) and gives a great example too.

#5. List your tele-classes with free teleseminar listing services such as

a. See You On the Call at seeyouonthecall.com

b. Conference Call University at cculearning.com

#6. Use a “tell a friend” page/script as a thank you page once people opt-in. The service I use for some of my virtual events is www.YourTellAFriend.com (at the bottom of the form you can include a “slide by” link that takes them to your official thank you page and call-in details)

#7. Invite more than one expert to each call and conduct a PANEL discussion… instead of one guest inviting their list, now you have three each month (and triple the traffic filtering through your Tell A Friend page too!).

As you can see there are many ways to “take it up a notch or ten!” as I like to say ;)

LAW this to this

For additional list attraction advice you can also visit http://www.ListAttractionWeek.com. The event is over but the recordings are still available.

Are there strategies that YOU have leveraged (or observed) that we could add to this list? If so, be sure to share your comments okay ;)

Filed Under Desk of Gina Bell, FREE Articles, Marketing Wisdom Tagged With accelerate list building, list attraction, teleseminar tips, women in business online

How Writing Free Content Can Increase Your Visibility

June 7, 2010 By Gina Bell 6 Comments

Problem (can you relate?): You’re an expert at what you do and you are ready to help as many people as you can to solve their problems. The trouble is, not enough of them know about you and how you can help them.

Solution: You need to increase your visibility. In other words, you need more people to know about you and the service you provide. Then, when they’re ready to make a purchase, you’ll be the one they want to buy from.

Action Plan: One way you can increase your visibility is by writing free content for newsletters. You may wonder why you should write for free. After all, you’re in business to make money and you should be paid for your expertise. But writing articles for newsletters with links to your website can be very effective, free advertising for your business.

Newsletter publishers are always looking for quality content to publish. There are newsletters on almost every topic imaginable. It is very likely that someone is publishing a newsletter on your area of expertise and has subscribers who are interested in what you know. By getting your articles published in these newsletters, you will become more visible to that market. In exchange for your article, the newsletter publisher includes your resource box and a link to your website – free advertising for you.

To get the best results from writing articles, write articles that answer your market’s burning questions and address their greatest struggles. And you don’t have to guess either… ASK your audience. You can send them to a survey (free resource = Survey Monkey), you can ask them on Facebook and Twitter.

You can explain how to do something, or give a list of your top ten tips. In your articles, it’s important to not advertise your business or make the article sound promotional. You want to focus on delivering quality information that will genuinely help your readers.

Example: “What is your most burning question or greatest struggle about how to create success online faster and easier?” Feel free to share YOUR questions in the comments section of this post ;~)

At the end of each article to write, you’ll place your author’s resource box or author’s bio. This is where you promote yourself and tell what your business can do. Describe your expertise and include a link to your website where the reader can go to learn more about you. This is where the free advertising comes in.

In your resource box, be sure to give your reader a good reason to visit your website. You may want to tell them what they’ll find there. Alternatively, you can offer them a free report or e-book for visiting your website. That gives them more incentive to click through. If you’ve impressed them with the quality of information in your article, there is a good chance they will click through to get more information from you.

The best approach to the resource box is to make it seem like it’s part of the article. When you end the article and craft the resource box as “about the author:” people stop reading. Instead, allow the end of your article to flow into an invitation for readers to learn more at your site (usually the flow is to your free opt-in as part of your list attraction strategy).

Now that you have your article and your resource box, you need to distribute it. You can contact newsletter publishers directly, but it’s even simpler to submit your article to article directories. These are places that publish free reprint articles. Publishers come to these directories looking for new content for their newsletters. If you’ve written an interesting, informative article, there’s a good chance they’ll reprint yours. My favorite directory is eZine Articles.

When readers see that you consistently provide good information, they’ll come to see you as an expert. As they see articles written by you published in various newsletters and websites, you will become more familiar to them. Then, when they’re ready to purchase a product or service like the one you provide, they’ll be more likely to think of you first.

Filed Under FREE Articles, Marketing Wisdom Tagged With article marketing, for-free content, increase your visibility, Online Marketing, online visibility

From Good to GREAT: Advice and Information Products

June 5, 2010 By Gina Bell 8 Comments

How to Create My Information ProductProviding valuable in-demand content through information products is one of the quickest and easiest ways to showcase your expertise, grow your list and to start making money as a woman in business online.

Every woman should have at least one information product. The must-have is a freebie (or “pink spoon” sample) that your website visitors can gain access to when they subscribe to your list. (Keep your eyes peeled for my new pink spoon coming in the next week or so – a 34 page special report called “How to Set Goals with Confidence”)

There are many benefits of having an information products revenue stream but I have to warn you…

When it comes to researching HOW to create your “for-free” info products proceed carefully because there are two schools of thought on this – one that can become a catalyst to your success and another that can damage your reputation…

Tell me, have you ever heard this advice:

“Give your what and why for-free; Save your how for-fee”

Jurassic advice like this may have worked in the past but today, our fans and followers want – and expect – MORE.

The questions I’m most often asked next are… “How do I give the how for free and still make money? How much of the how do I give?”

The key is to give SOME of your how for free. A sampling. Not all of it. Not too much, and not too little.

Here’s an example…

My forthcoming Equity-Rich Women Online UnBlueprint and Toolkit™ has ten focus areas or modules.

I can GIVE my audience a complete how-to that provides depth on one or two topics without giving away my entire system.

i.e. My C.L.A.R.I.T.Y. formula (how to develop your authentic definition of success) is a complete how-to that is a fraction of Module One in my System; My P.A.R.T.N.E.R. method (how to create profitable win-win joint venture relationships) is only just one of more than five sub-topics in Module Nine. See what I mean?

Sharing how-to advice gives your audience an opportunity to sample your expertise. It’s advice they can take action on immediately. When you provide logical how-to advice, your audience can see themselves implementing it. This builds trust in your ability to “close the gap” or in other words, your ability to help them get from where they are now to where they really want to be.

Are you beginning to see why giving a snippet of complete how-to for-free is a better idea than dangling the “what and why” carrot?

Here’s something else to think about…

If your audience is reading your ebook, watching your video or listening to your teleclass – you’ve already convinced them that you have information that can be valuable to them. Giving only the what and why at this point is like trying to convince the convinced. It’s a pointless conversation bordering on insult.

You know when you hear fluff versus great content, don’t you?

Content-rich information products – for free or fee – stand miles and miles apart from non-content rich.

I don’t know about you but I value my time. Time is precious. We live in an over-communicated, over-advertised world. I want to make my time count and that means I want to consume REAL content.

Here’s how I consistently produce great content and operate in a no-fluff zone ~ I keep it REAL:

Relevant: Relevant to your client promise – the transformation they experience as a result of working with you.

Exact: Great content is specific. It’s not general. Great content has depth rather than just scratching the surface.

Applicable: Your audience must be able to apply the information almost instantly after they consume it.

Leading: Your content must guide them and invite them to take “the next step” – i.e. purchase your system; hire you as their coach or consultant; attend your event; become a member.

Action Step: Think about the difference you make for others and the process you use.

What aspect of this bigger picture could you be giving to your audience as a complete how-to that has depth and allows them to experience your expertise in a way that builds trust in your ability to help them?

Are you keeping it R.E.A.L.? Review your content – it’s never too late to revise.

Here’s to your information product success!

~ Gina xo

Filed Under Desk of Gina Bell, FREE Articles, Marketing Wisdom Tagged With how to create information products, Info Products, information product advice, information publishing, women in business online

It’s Ready… and it’s FREE! Dump the Junk & Be Happy eBook

May 31, 2010 By Gina Bell 5 Comments

Dump-the-Junk-Final1-197x300A few weeks ago Kimberly Englot, CEO of The Center for Authentic Self Development invited me to write a chapter for her Dump The Junk and Be Happy ebook.

I said yes right away and once I discovered her motivations for doing this, I got really excited to be involved! This FREE eBook is really going to spark some breakthroughs!

Here’s the scoop…

Kimberly gathered an extraordinary team of women who live and do business according to their authentic self. Each share candidly and from the heart, our experiences with: Living authentically, the crossroads that made us finally decide enough was enough and follow our hearts, how living this way has created more opportunity, and allowed in more happiness… All from the perspective of how you can “Discover Your Authentic Life” too!

We’re sharing our own experiences, lessons learned, and mistakes made, and cross-roads we had to meet first. As well as what works best so that YOU can discover your own authentic self and live your authentic life!

This book is heart-warming, genuine and humorous too. You‘re really going to love it! And that’s not even the best part… The best part is you can get it absolutely Free! http://www.ginabellinc.com/dtj

Here’s the thing… You don’t have to stay unhappy. Life is too short NOT to be happy and feel fantastic! You can have wealth and success, AND still be a great person! This is going to help empower you to see challenges on the horizon and navigate them with ease, because you’re doing it from a success mindset, not fear!

Be sure to claim your copy of this thought-provoking ebook now.

Filed Under Uncategorized Tagged With authentic self, Authenticity in business, discover your authentic self, Online Success, women in business online

Women in Business Online: Three Mindset Shifts to Accelerate Your Success!

May 29, 2010 By Gina Bell 8 Comments

success stonesCreating success online in record time requires more than just great content and savvy marketing… we need to develop and strengthen a success mindset.

Here are 3 mindset shifts for you to think about and take action on:

1. Learn More to Earn More:

Have you ever read a book, watched a movie or attended an event that changed you? I mean… you literally come out the other side feeling, thinking and believing differently than before you read, watched or attended?

I LOVE when that happens! It’s exciting because now we get to see and experience the world from a new perspective.

“You cannot solve a problem with the same mind that created it.” ~ Albert Einstein

When we are learning we are growing. The more we learn, the more we are open to new ideas and solutions.

“Rich people constantly learn and grow. Poor people think they already know.” T. Harv Eker

2) Success Immersion:

Most women take the “solo” in solopreneur a little too far. Being a solopreneur or solo business owner doesn’t mean you have to create success alone… it simple means you’re the sole owner. And the reality of entrepreneurship is that it’s almost impossible to create success on your own. Ask any successful entrepreneur and they’ll tell you there were many others involved in their journey to success.

One of the best success habits you can develop is to surround yourself with like-minded and successful women, resist the urge to keep your ideas a secret and instead share them candidly to gain valuable feedback and new exciting perspectives. Be realistic about where you’re at in your business and don’t be afraid to ask others for help.

3) Think like a DIVAprenaire:

That’s right! Be Daring, Inspiring, Visionary and Abundant. This is the essence of extraordinary women.

“Being a successful woman in business online is about WHAT you are inspired to DO and WHO you are empowered to BE.”

Successful women in business online are willing to stand up and be noticed. They set their ego aside and take risks. They risk rejection, looking silly and making mistakes. They risk failing and even if they do “fail”, it’s not viewed as a negative event. Instead, they learn from the endeavour and they try again.

This kind of drive is passion based. It’s fuelled by the difference the work you do makes for others. Lead with this passion and others will want to walk beside you.

So which of these 3 ways can you see yourself embracing immediately? Maybe you already are… Let’s get a conversation started – share your comments below (or click on comments near the blog post title).

Filed Under Desk of Gina Bell, FREE Articles, Quotes to ponder Tagged With Online Success, success mindset, women in business online

Live a Joy Filled Life, Enjoy a Joyful Business: Become Your Own Happiness Ambassador

May 29, 2010 By Gina Bell 2 Comments

Joyful Women in Business OnlineAs women entrepreneurs, the joy we experience in business and life are intertwined. We don’t operate on a 9 to 5 time line or leave our work at the door. Our “work” – and the satisfaction we get from doing that work – greatly defines who we are… as mother, as entrepreneur, as wife, sister, daughter and friend.

Our ability to simply be happy has a ripple effect that stems far beyond ourselves. And, as we put our entrepreneurial hats on, the reality is that people want to be around, and do business with happy people. Our ability to “be happy for no reason” (a great book by Marci Shimoff) has a dramatic effect on our ability to attract and retain those ideal clients we dream about.

“Happiness cannot be traveled to, owned, earned, worn or consumed. Happiness is the spiritual experience of living every minute with love, grace and gratitude.” ~ Denis Waitley

Most people believe that happiness is based on external forces like other people. That happiness is something we have to work hard to experience or a destination we have to get to.

I’ll be happy when…

I’ll be happy if…

And many believe that happiness is something that can be taken away.

The reality is that we each hold the key to our own happiness and we don’t have to relinquish it to anyone or any situation.

Is life feeling a little more frustrating lately but you’re not entirely sure why? Does “being happy” feel like an act for you? Are you tired of putting on a happy face and ready to really FEEL that happiness?

If you answered yes, it’s time to RAISE your happiness vibration! Just the tiniest shift in your awareness will help you to attract more happiness into your life.

So what is Happiness? According to Wikipedia “Happiness is a state of mind or feeling characterized by contentment, love, satisfaction, pleasure, or joy.”

I don’t know about you but I want as much of THAT as I can get :D

And a sure-fire way to experience more happiness is to become the source of contentment, love, satisfaction, pleasure and joy.

Here are five tips to becoming your own happiness ambassador:

1. Accept Responsibility for your happiness…

Recognize that YOU (your beliefs, your self-talk, your behaviours, your responses, your actions and inactions) are the primary source of the happiness or unhappiness you experience. Unfortunately most people are operating by default. Give yourself permission to slide back into the drivers seat of your life!

2. Choose to be happy…

“Live each day as though it may be your last because one day you’ll be right.” ~ author unknown.

So often we WAIT to be happy; we tie our happiness to a destination or an achievement or a set of circumstances that you believe have to occur before you can be happy. The reality is that each of us can be happy right here, right now if we choose to be.

3. Get Clear About What Makes You Happy…

How? take inventory, pay attention and collect evidence of what makes you happy. What does happiness mean to you? Sometimes we need a little nudge in the right direction. The best strategy for this is to develop contrast. Sometimes we need to know what bugs us to gain clarity and see what makes us happy and then, we can turn those negatives into positives.

4. Activate Your Happiness GPS…

Want to know why it’s so important to get clear about what really makes you happy? Your brain wants you to be happy!

What you focus on expands and activates your reticular activating system or R.A.S. I like to call it your Happiness GPS.

If you focus on happiness, that becomes your predominant experience.

The RAS is an automatic mechanism inside your brain that serves as a filter between your conscious and subconscious mind bringing relevant information to your attention and it plays a vital role in your ability to achieve goals.

It’s like wearing golf ball finder glasses. When golfers lose their golf ball in the underbrush, the technology of these cool glasses eliminates the light from background objects and makes the golf ball itself stand out. The relevant information is the golf ball, the golf ball finder glasses is your RAS.

And it gets way more exciting…

What’s’ really cool about your RAS is that you can deliberately get it working for you by choosing the exact messages you send from your conscious mind (i.e. getting really clear about what makes you happy).

And it gets even better…

Your RAS cannot tell the difference between what is “real” and what is “imagined”. Many professional athletes use visualization techniques to practice and perfect their performances before actually doing it. They know how to get their RAS working for them.

So are you ready to get your RAS working for you?

Once you have crystal clarity about what makes you happy and develop a specific vision of happiness in your mind, your RAS will then begin to filter all relevant information and bring what really matters to your attention.

5. See evidence of the happiness that already exists in the little things:

The happiness we experience each day is the culmination of the little things: a friendly smile, a snuggle with a pet, words of praise, shared laughter. It is in these small moments when we are most alive. The key is to take notice and cherish them.

I want to challenge you to notice the little things every day… as you do you’ll begin to shift your focus from what you don’t have or this big elusive goal of happiness to what already exists for you every single day.

You’ll likely discover that you have a lot more to be happy about than you realize. And then… notice and enjoy the ripple effect!

Filed Under Desk of Gina Bell, FREE Articles Tagged With be your own happiness ambassador, happiness tips, joy in business, joyful women in business online

Must-Leverage Marketing Strategies for Women in Business Online

May 17, 2010 By Gina Bell 5 Comments

Fotolia_12021861_XSAs a success-driven woman in business online, you can choose when you work, who you work for, and what you do. You are also responsible for a lot of tasks you may not be so eager to embrace, such as MARKETING your business.

With so many people using the internet these days, marketing yourself online is a must. There’s a lot going on, a lot of noise, so you need to do more than just put up a website and wait (hope) for your customers to find you.

Fortunately, online marketing doesn’t need to be daunting.  Here are some simple and proven strategies you can use to successfully market your business online

* Start an opt-in email list. When people visit your website for the first time, they may not be ready to buy from you. They might be researching for a future purchase, or just seeing what you have to offer. Don’t count on them to remember you when they are ready to purchase what you sell.

That’s why it’s so important to start an opt-in email list. You can set up an opt-in list through an email list management program. Then invite your website visitors to stay updated by leaving you their email address. This gives you an opportunity to contact them regularly with your news and other information.

Take it up a notch: While having an optin box that says “free newsletter” is better than no opt-in box at all, you can dramatically  increase your results by creating a compelling freebie. An ebook, audio recording, special report, e-course that you give in exchange for their contact information. Make it relevant, give advice they can implement right away and remember… fluff is for pillows not information products ;~) What I mean by that is give them some good stuff in advance and they’ll want more!

* Write and distribute articles. Write articles on your area of expertise and publish them on article directories and other online publishing sites. One of my favorites is eZineArticles.com With each article you write, you build expert status, gain credibility and add increasing value for your audience (a.k.a. you build equity in your content and expertise).

Must do: At the end of each article, include an author’s bio with a link to your website so readers can visit for more information. It’s free advertising for your business.

* Write and publish online press releases. Whenever you have business news, write a press release about it and submit to the online press release sites. This will help potential customers see that you’re running a credible business. Also, if your press release is optimized for your keywords, it may show up in the search engine results when people search for those words.

* Start a blog. Add a blog to your website to encourage your visitors to interact with you. Write informative posts on a regular basis to keep your readers coming back. Encourage them to leave comments, then reply to keep the conversation going.

* Frequent forums. Posting in forums is still an effective way to market your business. Look for forums where your market spends their time, and join the conversation. Make meaningful posts that help solve their problems and answer their questions. Be sure to add a signature with a link to your website so people can click through when they’re ready to learn more about you.

* Use social media. Social media sites like Facebook, Twitter, Linkedin and YouTube are all good ways for you to get your business in front of your target market. Research potential customers and begin to build connections with them.

* Host free teleseminars and webinars. In your presentations, teach participants how to do something new or give information that will help them reach one of their goals. At the end of each session, make a special offer for your product or service.

* Collaborate through Joint Ventures. Creating joint ventures allows you to LEVERAGE the relationships you develop with like-minded professionals in mutually beneficial ways, expands your reach to new potential clients, boosts your credibility and enables you to create a bigger impact for existing clients in ways that you could not do alone (and that’s just for starters)! Everybody wins!

If you’ve been sitting on the sidelines watching others leap their business forward with joint ventures – it’s your turn. My next Ready to JV 2-week Intensive starts on June 15th (but hurry – there are only 12 seats in this class).

The bottom line is this… if you use a handful of these ideas consistently, each and every day, you may find that marketing your business online is much easier and more rewarding than you expected (or have experienced in the past).


Filed Under Desk of Gina Bell, FREE Articles, Marketing Wisdom Tagged With e-marketing, emarketing, equity-rich online marketing, marketing online, marketing your business online, marketing your online business, Online Success, success online, women in business online

Ready to JV (Joint Venture Marketing) Bootcamp: Learn How to Partner and Prosper in 2 Short Weeks!

May 15, 2010 By Gina Bell 11 Comments

Overview:

ONE Good Joint Venture Can Dramatically Boost Your Business – and quickly too!

Ready to JV ecoverNow you can be READY TO JV in just 2 short weeks so you can…

  • Grow your community of subscribers!
  • Boost your credibility and expertise!
  • Make more money in less time with greater ease!

A panel of top experts agree joint ventures are the fastest and most profitable way to grow your business, even if you’re starting from scratch! The READY TO JV Course covers EXACTLY what you need to know (and do) to get joint ventures (JV’s) working for you in new and powerful ways.
.

You Will Learn:

  • What a joint venture really is and other “JV” lingo
  • Exactly what you must think about and do BEFORE, DURING, AFTER the JV
  • How to identify and connect with your JV Dream team
  • How to present your opportunity so partners jump at the opportunity to play with you
  • How to lead and motivate joint venture partners for maximum results
  • Systems and technologies that make joint venturing easy-peasy!
  • How to create a joint venture marketing action plan (JV Map)
  • How to leverage the PARTNER method as a checklist for JV success
  • How to develop and nurture profitable win-win relationships for the long-term
  • How to reduce risk and protect your valuable assets and ideas
  • Plus, a whole lot more and… surprise bonuses too!

The READY TO JV Course will walk you through a simple step-by-step progression of creating successful joint ventures. You’ll receive all of the essentials so you can concentrate on implementing your new found skills and ideas.

register button square
.

Bonuses:

#1. Personal e-coaching with me. Get feedback, advice and your specific questions answered directly by me! (Details provided upon registration)

#2. Valuable surprise BONUSES delivered each week beginning with a 60-minute audio interview where I share tons of tips and advice about networking, joint ventures and list building.

FAST ACTION BONUS! The first five to register will also receive a 30 minute joint venture strategy session with me! (Value $247.00)
.

Course Agenda:

This course begins Tuesday June 15th and is limited to 12 attendees (so hurry!)

You’ll enjoy four 60-minute content and interactive tele-classes over 2 short weeks.

  • Tuesday June 15
  • Thursday June 17
  • Tuesday June 22
  • Thursday June 24

All teleclasses are at 1:00 pm Central Time.

This course is “calendar friendly”. If you miss a session, you will have access to each class recording.
.

Course Format:

Participants attend this course via live tele-webinar. Attend by phone or webcast, from the comfort of your home or office – it’s your choice.

This program is designed to deliver the essentials in digestible bite-sized actionable pieces. This increases the likelihood that you will IMPLEMENT what you learn. We’re going to eat that elephant one bite at a time! Our calls (and follow up bonuses) will be filled with information, advice, resources and action steps to get you up and joint venturing successfully in just 2 short weeks!

You’ll get access to both the mp3 audio recordings and PDF transcripts. Audio is usually available within 24 hours of each call. Transcripts will be available within a few weeks.
.

About Your Facilitator:

Gina Bell is a multi-passionate entrepreneur, successful coach and author, Founder of IAWBO the International Association of Women in Business Online, President and CEO of Gina Bell, Inc and Creator of JV Mavens Partner and Prosper Network.

Gina is known as a Catalyst for Growth and consults with multi-passionate and creative women entrepreneurs from all over the world teaching them how to build equity-rich businesses and how to leverage “catalyst” strategies that enable them to up-level their success quickly and confidently.

You can learn more about Gina and her programs at GinaBellinc.com and IAWBO.com
.

Registration:

This 2-week, 4-module course is just $197.00 for the first 6 registrants only. Action takers are rewarded.

After the first 6, the fee goes back up to the regular registration fee of $297.00
.

register button square

Funds a little tight? Click here now for an easy-on-the-budget 2 installment option.

(That’s 2 installments of $99.00 if you act fast! Once the first 6 have registered, the installment option becomes 3 x $99).
.

Cancellation Policy: Once the class begins cancellations are not accepted.

Earnings Disclaimer: Every effort has been made to accurately represent this program and its potential. Please remember that each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is no certain guarantee that you will earn any money.

Filed Under Desk of Gina Bell, Marketing Wisdom, News and Events

Thinking of Hosting a Virtual Event? You should! Here’s why…

May 1, 2010 By Gina Bell 1 Comment

woman with headset3Joint ventures (predominantly Virtual Events) is the primary way that I grow my “list”… my community… my peeps… my tribe by leaps and bounds!

A virtual event is a joint venture marketing strategy that I highly recommend but, here’s the caveat… it’s not for the weak at heart! While there are definitely a lot of moving parts to a virtual event you’ll discover that the end results are totally worth it!

If the idea of hosting your own virtual event interests you or you love the idea of being able to put your own joint venture together (virtual event or not) to grow your list this year you should know about Virtual Event Boom. A Virtual Event about… virtual events ;~)

The FREE preview series is on now!

And in case you need a little more motivation, here are my top 8 reasons why hosting a Virtual Event is so smart:

1) RAPID LIST BUILDING: The co-promotion of the joint venture partners creates massive exposure for everyone involved. Ten high profile joint venture partners with an average list size of 10,000 means that your message/event will be exposed to 100,000 people. That’s good for you and good for your joint venture partners too!

2) RELEVANT LIST BUILDING: When done correctly – the flood of new subscribers you attract through your virtual event are targeted and relevant to your area of expertise. Take List Attraction Week as an example. Serious women in business online want to know how to grow their list, keep people on their list and make money from their list. There is the potential to get the best of both worlds: quantity AND quality. And, when it comes to list building this is a winning combination!

The more relevant your list, the easier it is to build RELATIONSHIPS which is the heart of your community. Through relationships comes trust and that is the cornerstone of profitability.

3) IMMEDIATE REVENUE: A successful joint venture planned correctly can lead to immediate revenue. A percentage of the targeted and relevant subscribers you attract will become paying customers.

4) DIVIDE EFFORT MULTIPLY EFFECT: In my opinion, a virtual event is the ultimate leverage. By partnering with other experts in your area of expertise, the collective energy and effort grows your list, boosts your credibility and stimulates revenue. Now you can impact more people AND… do more and more of what you LOVE to do!

5) CATALYST FOR MOMENTUM: A virtual event is a catalyst for tremendous growth. My business grows by leaps and bounds rather than inching along. I’m also able to leverage the momentum and buzz a virtual event creates. And you can too!

6) CREDIBILITY THROUGH ASSOCIATION: When you partner with other highly respected experts in your field, it boosts your credibility by association. And, as the lead of the joint venture, you boost your fame factor too! “Oh wow! You know [insert name of super cool guru JV partner]? I’m impressed”

7) POWERFUL AND PROFITABLE RELATIONSHIPS: Collaborating and creating joint ventures with other experts boosts your credibility through association. As you add value and increase to their lives, they want to add value and increase to you. These mutually beneficial win-win relationships are priceless.

8 ) MARKETING BECOMES FUN AND EASY! The momentum each joint venture project creates allows me to get the biggest results for my investment of time and money. The key word here again is LEVERAGE. A Joint Venture is SMART marketing on steroids!

Sound good to you?

Register for Virtual Event Boom today. If you’ve missed any of the preview calls that’s okay – you’ll get access to the archive.

See you there!

Filed Under Desk of Gina Bell, FREE Articles, Marketing Wisdom, News and Events Tagged With joint venture marketing, Leesa Barnes, Virtual Event Boom, Virtual Event Success, Virtual Events