Joint venture marketing is the primary way that I grow my “list”… my community… my peeps… my tribe by leaps and bounds!
Joint ventures (JV’s) are what I call a CATALYST marketing strategy.
Joint ventures can propel your business forward quickly – even if you’re starting from scratch! Oh I love ‘em. Can you tell?
Consider these reasons to be more joint (ad)venturous in your business this year too…
1) RAPID LIST BUILDING:
The co-promotion of the joint venture partners creates massive exposure for everyone involved. Ten joint venture partners with an average list size of 2,000 means that your message/event will be exposed to 20,000 people multiple times (AND, exponentially if your concept has legs… “has legs” means it’s an idea that’s worth spreading… it continues to travel down the road all on it’s own. This is good for you and good for your joint venture partners too! I’m sure you can imagine how this can quickly grow your list of new subscribers!
2) RELEVANT LIST BUILDING:
When done correctly – the flood of new subscribers you attract through your virtual event are targeted and relevant to your area of expertise. Take the recent Laptop Mom Telesummit as an example. The invitation page (opt-in page) was very clear that this event was for Moms who want to run a rewarding business from home… What’s so exciting about joint ventures, is there is the potential to have the best of both worlds: quantity because of co-promotion AND quality. And, when it comes to list building this is a winning combination!
The more relevant your list, the easier it is to build RELATIONSHIPS which is the heart of your community. Through relationships comes trust and that is the cornerstone of profitability.
3) IMMEDIATE REVENUE:
A successful joint venture planned correctly can also lead to immediate revenue. A percentage of the targeted and relevant subscribers you attract will become paying customers.
If we use the recent Switching Gears for Working Moms event I recently participated in as an example again, Tracy invited Working Moms to attend at a free level (and after you register, extended an invitation to support you further with optional upgrade to the Turbo Mama Package for extended access to the mp3 recordings and relevant bonuses to expand the learning opportunity). There’s mutual benefit, it’s non-salesy and attendees get to decide how they wish to participate.
4) DIVIDE EFFORT MULTIPLY EFFECT:
In my opinion, a virtual event is the ultimate leverage. By partnering with other experts in your area of expertise, the collective energy and effort grows your list, boosts your credibility and stimulates revenue. Now you can impact more people AND… do more and more of what you LOVE to do!
5) CATALYST FOR MOMENTUM:
A virtual event is a catalyst for tremendous growth. My business grows by leaps and bounds rather than inching along. I’m also able to leverage the momentum and buzz a virtual event creates. My biggest passion is to teach success-driven women how to achieve more online in record time… joint ventures is definitely one of the strategies that can really accelerate your speed of success…
6) CREDIBILITY THROUGH ASSOCIATION:
When you partner with other highly respected experts in your field, it boosts your credibility by association. And, as the lead of the joint venture, you boost your fame factor too! “Oh wow! You know [insert name of super cool guru JV partner]? I’m impressed”
7) POWERFUL AND PROFITABLE RELATIONSHIPS:
Collaborating and creating joint ventures with other experts boosts your credibility through association. As you add value and increase to their lives, they want to add value and increase to you. These mutually beneficial win-win relationships are priceless.
8 ) MARKETING BECOMES FUN AND EASY!
The momentum each joint venture project creates allows me to get the biggest results for my investment of time and money. The key word here again is LEVERAGE. A Joint Venture is SMART marketing on steroids! You’re no longer operating in a bubble.
BONUS REASON #9: New Passive Revenue Stream
If we go back to the telesummit example, at the end of it all, you now have content (i.e a dozen interviews with experts) that can become an information product that creates passive and recurring income for the long term.
WOW Can you see why I LOVE joint ventures so much??? Which reason is your favorite?
Are you ready to JV? Want to get this powerful strategy working in YOUR business? Great!
My new “ready to jv” program is ready! It’s called “Meet Play Love: The Rebelpreneurs Guide to Planning a Joint (ad)Venture of a Lifetime!” And, for the month of April, the registration fee is “pay what you can“.
That’s not a typo AND, I’m taking the giving even further… $5 from every registration is going to GirlUp.org
Check it out here: http://ginabellinc.com/meet-play-love
Latest posts by Gina Bell (see all)
- I was scared she’d say no but then THIS happened - December 10, 2014
- Is Invitation Intimidation getting in the way of your joint (ad)venture of a lifetime? Get them primed to play. - December 4, 2014
- Goal set. Plan on paper. Now what? - November 27, 2014