Reclaim the Sass!

Hi! My name is Jennifer Boykin. I’m the proud creator of the new MidLife Reinvention movement, Life After Tampons.

Before that, I spent a few decades in marketing and sales. I loved it at first. But then I didn’t. And, like a lot of people, I stayed too long at the fair. And it nearly ate me alive.

If you’ve spent too long in a soul-sucking endeavor, perhaps you know what I mean.

It began innocently enough.

I graduated at the top of my class and went to work for IBM Marketing back when they were getting 2000 applications from college grads for every position available.

For some reason, they picked me.

Here’s the first clue that it wasn’t the best fit: My hair.

You see this was back in the days of Cindi Lauper. My hair was in a traditional bob on one side. But it was cut gradually shorter as it went around the back of my head until it was basically shorn to my scalp on the other side.

Talk about your Reblepreneur Hairstyle!

In those days, the IBM dress code was a blue “closing” suit with a button down white oxford shirt and a paisley silk bow tie. The idea was to look like a man.

With boobs.

I hope you have a good visual of this. Do you see the disconnect?

What did my style say about my personal brand?

Confused? Intriguing? Out of Place?

Over time, being in the wrong place at the wrong time is draining. If you’ve experienced the same thing, perhaps you need to Reclaim the Sass!

To protect yourself and your business from slowly devolving into inauthenticity, I recommend you stay really clear and rigorously honest about these three things:

1. Do your insides match your outsides? – Are you brand consistent? In other words, do your personal style and values match those of your business?

2. Are you a zealous truth-teller? – Hyperbole, misdirection, and over-promising are LIES. And when you engage in any of these activities – at any level – you certainly hurt your business performance. But WORSE, you reinforce to your innermost self that you are not to be trusted. Soon enough, you will lose complete faith and trust in yourself.

3. Do you like and honor yourself? – Why does this matter? Because it shows. Others can sense our lack of self-reverence. It looks like this – Neediness. Bluster. Untrustworthiness.

At Life After Tampons, we seek to answer and implement the Big Dream that lies behind this one central question:

“What would you do if you KNEW you could not fail?”

Where would you take your Reblepreneur business? Whom would you serve? What kind of work would that look like? Whom would you meet? Where would you go? How big can you take this thing?

One thing I’ve found is this – whatever I think the answers are to these questions, I’m wrong.

The truth – the dream – MY dream — Could be EVEN Bigger. If you’ve found Gina’s work, you’re already on the right track. And if I can help you “Reclaim the Sass” let me know.

Click here to receive my Free (yet priceless) MidLife Reinvention ecourse, “21 Days. Reclaim the Sass.”