Five Things to Think About And Do If You’re New To Joint (ad)Ventures

Five Things to Think About And Do If You’re New To Joint (ad)Ventures

I’m planning my next joint venture. Are you thinking of doing one too?

I LOVE to collaborate and co-create and I’ve been the ring-leader and cheer-leader behind dozens and dozens of ‘em. A lot of people ask me how I do it.

If you really want to enjoy the rewards of successful joint venture marketing (and there are many) here are five things to think about and do…

1) Get Serious!

Seriously! Pull up your socks, roll up your sleeves and make a firm decision to get joint ventures working for you in new and powerful ways!

Simply making the decision to leverage this high ROI strategy opens your mind and heart to new opportunities and new relationships.

The pieces start to fall into place ~ not by magic ~ rather, your decision jump starts your brain and it gets to work figuring out how to make it happen (okay, sometimes that can be quite magical!).

2) BE the kind of joint venture partner you’d like to attract.

One of the best ways to learn the lay of the land is to participate in other people’s joint ventures (or sign up as an affiliate for one).

You can get an inside glance at their systems and promotional materials. And, what goes around comes around… it’s the doing that will get the laws of attraction and reciprocity working in your favour!

This can also be a great way to get on the radar of the experts you’d like to partner with (before you invite them to play which is SO important).

3) Get into the game.

Not sure WHO to joint venture with or HOW to put an attractive joint venture program together? You’re not alone.

My best advice? Stop sitting on the sidelines. In addition to participating in joint ventures, become a student of joint venture marketing.

Read books; search the web; listen to tele-seminars; take a course; find a mentor or coach. Identify the gaps and barriers holding you back and start learning exactly what you need to know to be empowered to take action.

4) Leverage tried and true strategies – in a way that fits YOU.

You can dramatically increase your odds of success by understanding proven systems and processes.

Master the rules, then create your own.

This will allow you to present your ideas in a unique vs cookie-cutter way.

It’s not about blindly doing what worked for others, it’s about understanding why it worked and then applying the principles at play to you and what you do!

5) Brainstorm and Mastermind with other joint-venturous women.

Imagine the momentum and success you can create with a community of like-minded, supportive, caring women cheering you on, and taking action to do what they can to support your success.

One of the best places to find these communities is Facebook. Do a search of pages and groups on topics relevant to you and what you do. Like pages, join groups and most of all – participate in and contribute to the conversation.

It sounds incredible doesn’t it?

So what are you waiting for? There are SO many reasons to be joint-venturous!

Do you have any tips you’d add to this list? I’d love for you to share them in the comments.

And, if you’re really serious about learning to leverage joint ventures to grow your business this year, you can be ready to JV in just a few short weeks!

An irresistible newly remastered 28-day intensive is coming soon called Meet Play Love: The Business Girlfriend’s Guide to Planning a Joint (ad)Venture of a Lifetime.

The program starts January 5th AND during the month of December only you’ll have the opportunity to PICK YOUR PRICE.

Plus, depending on the date you register and the amount you choose to pay there are valuable prizes and bonuses at play.

Watch the blog and/or your email inbox if you’re on my list for the announcement and details Monday December 1st.

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Gina Bell works with women in business who struggle with self-promotion and are tired of feeling invisible. She teaches them how to use Social Media + Blogging to build a highly visible personal brand that gets more eyes on their offers more often. Take your business from invisible to in demand at


  1. Great tips Gina – I feel so grateful to have this information directly from you – what a GIFT. Going to print and follow. Need to get on the ball with this considering one of my Core Values is: CONNECT. Thank you again for this great info! xo

  2. Gina, I really want to be involved in more joint ventures this year and moving forward. It’s clear to me how people are doing this online, but my target client is local, so I’m kind of learning as I go along. I’ll make a more focused effort to connect with other like minded locals! Thanks for the spur of momentum!

    • Hi Amy, I think at first glance this can appear to be an online thing so let me share an example of an offline/local collaboration I’ve encouraged many times. Are you familiar with BNI (Business Network International)? It’s a referral organization and within each chapter are industry related “power teams”. i.e. a “Home Team” might have a Realtor, Mortgage Broker, Real Estate Lawyer, Home Stager, P & C Insurance, and so on. Many of these “teams” have hosted training events and customer appreciation nights, produced collaborative newsletters, co-published books and collaborated in all kinds of marketing and advertising strategies. Not part of BNI? No worries, just pull together a complimentary team of professionals and brain storm all of the ways you can maximize the impact and divide the effort :)

  3. Great post Gina. Joint ventures are one of the most powerful and strategic approaches you can take to business building. They are grossly under-utilized, but the people who love them and use them definitely making BIG progress in their business. I agree that this strategy should be a priority for every business owner.

  4. Love this, and love joint ventures! Ive had some great partnerships this way, but ive also had a couple that let me down. Ive learned to do my homework when asked to JV, making sure the potential JV is beneficial and in alignment for both of us. And make sure you are able to fully give whats asked of you!

  5. Gina,
    I’m so glad you emphasize the importance of building your business through Joint Ventures. This strategy is exactly how I’ve built my business. It’s such a rare and wonderful treat when you find just the right people to work with on a project. I truly love it when it happens.

    One tip I’d add is just not being afraid to ask to collaborate. Many of my clients are so afraid to ask people that may appear to be further along than they are. My first Telesummit experience came from simply asking to interview an individual. Not long after they returned the favor and introduced me to thousands of my ideal clients.


    • Hi Jeannie! I’m SO with you on the importance of partnering to grow. And YES – it’s so important to remember that the seemingly untouchables or, high profile experts all want to keep growing too. Sure, they may be very selective with their time and they may have very detailed criteria to partner with them but that should not stop you. The key is to ASK because we can never know from the outside looking in what an expert will or wont say yes to.

      When my hubby and I hosted the first Networking Masters Telesummit in 2007, we took a “you never know unless you ask” approach with my JV dream team. And you know what – they ALL said yes.

      Jeannie thanks for adding to the conversation :)


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