One of my VIP clients sent me a note today curious to know what my F-Score is. I followed the url she provided (um… what in the world is an f-score?) and once the page opened I was hooked or should I say completely FASCINATED by the fabulous Sally Hogshead and her F-Score Brand Personality Test.
I LOVE this kind of thing (really love it) and I took the test right away. But before I reveal what it said about me, here’s the background story of FASCINATE, the book and test…
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It’s more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.
To explore and explain fascination’s irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.
Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar “Just Say No” program actually increases drug use among teens, by activating the same “forbidden fruit” syndrome as a Victoria’s Secret catalog.
Whether you realize it or not, you’re already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.
What’s super cool is you can gain some immediate insight by taking Sally’s F-Score Brand Personality Test!
If mystique is your primary trigger, you’re intriguing. Very. You make people curious to learn more because you reveal personal information carefully, if at all. People want to find out what makes you tick.
Mystique sparks an intense desire to know more, hinting at possibilities without putting it all on the table. By activating this trigger, you entice people to seek out more about your message.
Topics with mystique become discussed and debated, as people work to gather more information: from suspense thrillers, to stock market predictions, to the origin of the Universe. And you, my friend, are no exception.
On the downside, because you reveal so little, people might have trouble knowing what you’re thinking and feeling, which can come across as cold. You might benefit from sharing your ideas more openly, and giving people more ways to engage with you. Just be sure to avoid sneakiness or mind games.
Curious about your natural ability to make others curious? Mystique is delicate balance to be sure, but once achieved, you’re nothing short of mesmerizing.
Now, it’s your turn. I’m curious to know what’s your f-score? Share in the comments below. What’s your primary trigger? And, what’s one thing you’ll do to strengthen your dormant trigger?
Click here to take the test now.
This is SO fun!!
~ Gina xo
P.S. This is post #11 of 31 for the Ultimate Blog Challenge. Like it? Please share it.