“Equity-Rich” is more than just a business model…
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It’s more than a system or process. It’s an approach to doing and being a wildly successful online entrepreneur. It’s like being able to put on a pair of smart glasses that increases your speed of success, from the impact you make to the revenue you generate.
When you make this shift and begin to look at your business from an equity-rich point of view it’s the difference between putting out a fire with a garden hose versus a fire hose. Now you’re getting somewhere right!
If you change the way you look at things, the things you look at change. ~ Wayne Dyer
Having an equity-rich approach to your online success is a smart way to do and be in business… Here’s why:
1. Equity: When you build equity in your business you increase the value of it. Your ability to build equity comes in many forms from the programs and products you create to the systems and business model(s) you leverage. A simple example is a membership-based business. Each new member builds equity in the company. When you are able to clearly identify the equity within your business it becomes an “asset” that you can sell.
An equity-rich approach reaches beyond the traditional “solo-preneur” view and explores what if’s such as… What if there comes a time where you don’t want to (or can’t) continue the business? An equity-rich approach takes the solo out of solopreneur and ensures the life equity (time) you invest in the creation, development and evolution of your business becomes an asset that you or your family (estate) can leverage in the future. (i.e. a company that could be sold despite your involvement).
2. Leverage: Your ability to apply leverage within your business is what enables you to make more in less time, to do more with less effort. From time, money, expertise, relationships, energy, business model and more… there are a multitude of ways to leverage what you’ve got to get what you really want.
I’ve said it before and I’ll say it again… Why just do it when you can REALLY do it?
3. Asset Development: An equity-rich approach to business explores asset creation and how each asset adds value (equity) to the business as well as to your ideal clients. An example of an asset is an in-demand product or service. An “equity-rich” asset is one that can be leveraged to build equity from a long-term perspective.
4. ROI (Return on Investment): Starting and growing a thriving business online requires an investment of time, money, faith and more. An equity-rich approach looks at how you can get the best return on your investment – for the long term.
When you make decisions from this equity-rich vantage point it becomes easy to evaluate what’s smart and what’s not. Your ability to build equity, create and leverage assets for the greatest return on investment becomes a filter that makes evaluating opportunities easy-peasy!
Clarity = confidence and it is the heart beat of an equity-rich approach that supports the leaps and momentum success-driven women crave.
5. Legacy: Now here’s where SMART meets BIG THINKER… When an entrepreneur looks at their business in this way everyone wins. It’s the difference between a hobby business and a business owner/CEO.
As I mentioned above, an equity-rich approach to business looks beyond the solo in solopreneur and explores the question… what if you didn’t want to keep doing this business or what if something happened and you couldn’t. What measures are in place to ensure that your family can fully leverage your success?
From the creation of an online operations manual, multiple and passive revenue streams to the very foundation of your business model, you can build an equity-rich business that honors your legacy – adding value and increase to the lives of your ideal clients and the lives of your family – whether you’re actively engaged or not.
An equity-rich approach to business is a catalyst that accelerates success long term. If you’d like to explore the concept further, join me for the Equity-Rich Women Online Teleseries. It’s on now… http://www.ginabellinc.com/erw/preview
You said it perfectly, Gina! “An equity-rich approach to business is a catalyst that accelerates success long term.”
Talk about a CATALYST! Our full day session last week moved me forward in my business by a year…and all in one day. One simple step is all I needed to fully “equatize” (not a word but you know what I mean) my business and my confidence soared after that!
It just makes sense to built equity while building your business, then you don’t end up “wasting” all of that time, money and effort if you decide to get rid of the business or something happens to you.
.-= Kimberly Englot´s last blog ..The Most Important Advice You’ll Ever Receive: =-.
Hi Kim, thanks so much for sharing your experience. It’s a philosophy that I’m SO passionate about I want to shout it from the rooftops. I can’t wait to inspire more women to “equitize” their businesses and lives this year. xo
Gina – I am so happy you posted this blog. It is so relevant to all businesses, but especially those who are highly leveraging the Internet to grow their business. I have been saying for a long time that investing in developing a crystal clear and well-defined brand, building an incredible user-centric website, and marketing your business all have the same goal to increase your brand visibility and build brand equity. And, brand equity = expert status and money in the bank.
Brand equity = value and I think your post today sums that up exactly. Great job!
-Jennifer Bourn, Art Director and brand Marketing Strategist, Bourn Creative
.-= Jennifer Bourn´s last blog ..Actual Proof That Blogging is Great For Business =-.
Hi Jennifer!
I couldn’t agree more about brand equity (and I suspect you and I could chat for hours on these concepts). It is an essential asset that EVERY entrepreneur is wise to develop. I’m on a mission to show women how powerful it is to look through this lens of equity. And the women who “get” it become unstoppable.
Thanks so much for popping by the blog. ~ Gina