Publishing an ezine – whether it’s fancy html or plain text – is essential to being a successful woman in business online.

There are a very select number of ezines that I personally subscribe to because I try to avoid the comparison trap. The ones I allow into my inbox are highly relevant to where I am in my business – right now.

Today I received one of these ezines…

As I scrolled down the page I came to the featured product area. Woohoo! Spring Sale!

The product sounded fantastic PLUS, I wouldn’t have to pay full price… but… there was one BIG problem.

They didn’t have a payment button or link to more information or anything anywhere in the ezine.

Oopsie!

You’d be surprised how often I see this. (Can you say V-8 Moment?!)

So the question I want to ask you all today – so that YOU don’t make this mistake in your ezine (on your site, blog post, article, press release, etc.) is…

Are you REALLY open for business?

If you are, you’d be paying attention wouldn’t you?

And we could dig into this a lot further…

(Totally Avoidable) Problem #1… inspired buyers can’t take immediate action.

(Totally Avoidable) Problem #2… The Law of Diminishing Intent which states “The longer you wait to do something you know you should do now; the greater the chance you’ll never actually do it”.

To forget the buy now button or link increases the likelihood that “the law” will set in before (or if) you figure it out and re-send the offer.

So… if you are really open for business, pay attention.

~ Gina xo

P.S. I just wanted to add that I am not perfect in this area. I’ve made my share of mistakes too. But, as I’ve shifted from SOLO to CEO these moments, where money is left on that proverbial table, are farther and fewer in between.

I’d love to hear about the oopsies that you’ve made or noticed others making. You can share them as a comment. Please make sure the stories you share are anonymous though okay – there’s no need to embarrass anyone – just a great opportunity to learn from each other.